Editor Jessi Craig Shikman of First Round Review says she focuses on a blend of service-oriented and aspirational content.
Hubspot is pushing into video
Hubspot pushes further into video with a Hustle YouTube channel. Plus, new guidelines for how to write more inclusive content.
Highly effective formats for brand publishers
Mastering a handful of common and established content types and formats — and learning to use them effectively — can quickly help any content creator engage audiences more effectively.
Connecting content formats to distribution
Brand publishers should ensure formats are distributed appropriately so they have the best shot at growing and reaching the right audience.
The brand publishing shakeout
Brand publishing is growing up, which will benefit the discipline in the long haul.
Effective brand publishing puts formats before distribution
Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.
Inside Carta’s brand publishing strategy
The fintech firm’s editorial director, Julie Ross Godar, outlines its approach to sourced reporting and “editor-controlled beats”
‘It is a long game’: Q&A with McKinsey Global Publishing’s Raju Narisetti
McKinsey Global Publishing uses content to externally reflect the company’s priorities.
This week in DEI: April 5
Condé Nast employees cite DEI concerns as driving factor behind unionization plans, and diversity at U.K. agencies improved in 2021.
The return of events presents an opportunity to go in-person
Brands have a timely opportunity to engage live audiences as events ramp up again.