Toolkits
Collections of actionable guides, insights & resources. Authoritative guidance from practitioners and experts – researched and collated by industry-leading analysts.
Workshops
Strategy sessions based on proven tactics and best practices, designed to help solve specific problems and drive progress. Workshops include access to all Toolkits content.
Consulting
Customized advisory programs, projects and long-term engagements. Guidance tailored to specific businesses and needs, from strategy through execution.
Coverage areas
Brand Publishing
Creating successful brand publications and content operations to inform, educate, engage and entertain. For any company or brand looking to build publishing capabilities and forge direct relationships with audiences.
Subscription Publishing
Building and operating content-based subscription products and businesses. For publishers and media companies looking to establish and grow sustainable recurring revenue directly from audiences.
DTC Startups
Navigating early-stage challenges for direct-to-consumer startups. For founders, executives and managers building companies with clearly articulated values and efficient, smooth-running operations.
Founding team
We are media executives, editorial strategists and digital product managers with extensive experience building and operating sustainable content-led products and businesses. We’ve helped launch, grow and operate leading publications including Digiday, Glossy and Modern Retail, and advised brands, media companies, publishers, tech firms and VCs on how to establish and optimize world-class content initiatives and subscription businesses of their own.
Shareen Pathak
Shareen is a journalist, editorial strategist and content product leader specializing in launching and operating market-leading digital publications and content initiatives. She consults and advises publishers, brands, design firms and ad agencies on strategy, measurement and operations to create revenue-generating editorial products that are high-quality and efficiently run. In an editorial capacity, she’s worked in newsrooms in the U.S. and Singapore, including The Straits Times, Dow Jones, Crain Communications and Digiday Media. She’s a graduate of the Columbia School of Journalism.
Jack Marshall
Jack is a media operator, product manager and editor with a proven track record in building content-led digital products and subscription businesses for a variety of audiences across a range of verticals. He advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable digital content products, and how subscription models can effectively drive revenue as part of a broader revenue mix. He is also a veteran journalist and editor, with a background at global publishers including The Wall Street Journal, Digiday Media, Incisive Media and News Corp.
Featured content
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Brand publishing strategy
Formulating and documenting an effective brand publishing strategy.
Addressing password sharing
Tactics for limiting password sharing activity and using it as a growth opportunity.
Onboarding subscribers
Implementing highly effective onboarding processes that help minimize churn and boost subscriber engagement, retention and revenue.
Select clients and subscribers
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