For publishers and media companies building sustainable content-based subscription & membership businesses.
Some publishers believe account misuse for their subscription products is being kept at acceptable levels, while others are simply turning a blind eye.
For brands building content and publishing operations designed to forge direct relationships with audiences.
Budgets contractions haven’t been as painful as some expected, and brand publishing executives see reason for optimism.
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Shareen is a journalist, editorial strategist and content product leader with extensive experience building and operating successful content products and businesses.
She leads Toolkits’ coverage of how brands are building media companies and also advises brands, advertising agencies and tech companies on how to create high-quality media operations and robust communications strategies. She is a graduate of the Columbia University School of Journalism.
Jack is an editor, media operator and product manager with deep experience as a journalist and in building and managing successful content-led digital products and subscription businesses for leading media companies.
He leads Toolkits’ coverage and analysis of subscription publishing and media, and advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable digital content products, and how to drive subscription revenue effectively as part of a broader revenue mix.