Research: What consumers think of publishers’ subscription products
Consumer attitudes to publishers’ subscription products are evolving as media companies place greater emphasis on generating revenue directly from their audiences.
‘Lifting all boats’: Publishers explore total revenue optimization
Publishers are thinking carefully about how monetization opportunities should be prioritized to extract as much revenue as possible from their audiences.
News publishers broaden target markets in search of subscriber growth
Publishers including the New York Times and the Wall Street Journal are broadening their target audiences in an effort to grow their subscriber bases.
Publishers are rethinking their definitions of “audience”
Some publishers are accepting that their actual “audiences” may be much smaller than they’ve previously chosen to believe.
Brand Content Briefing: House of Netflix?
Welcome back to your essential weekly Briefing on what’s happening in brand content and why it matters.
Research: Consumer attitudes to brand content are evolving rapidly
Consumers are open to (and more judicious about) brand content, finds new research.
‘Time to hustle’: Content marketing is under pressure to demonstrate ROI
A thirst for measurement and a shift toward more data-driven decision-making is driving content marketers to search for ROI.
LVMH launches brand entertainment division
The company launched 22 Montaigne, a new division that will explore content opportunities for its various brands