Where are Google’s AI licensing deals?
There’s been a notable exception from the AI-licensing wave: Google has so far refrained from compensating publishers directly for access to their content.
Chick-Fil-A lays entertainment plans
The fast food brand is working with production companies to create original content.
How Apple Intelligence could impact publishers
Publishers are evaluating how Apple’s new on-device AI features might impact their products and businesses.
Publishers launch ‘consent or pay’ walls
Some news publishers have begun offering readers in Europe a choice: Consent to the use of cookies and targeted advertising, or buy a subscription.
Five myths about involuntary subscriber churn
Publishers recognize that involuntary churn is eroding their subscription revenue, but many still lack strategies and technology to combat it effectively.
Micropayments’ big moment
Publishers’ skepticism is softening as their subscription businesses mature and the thirst for new marketing and monetization options becomes more acute.
Brands are adjusting content strategies for AI-powered search engines
It’s another sign of how the content marketing industry is updating traditional SEO strategies in response to the advent of artificial intelligence.
Northwell launches Northwell Studios
The new entity has a deal with production company CreativeChaos vmg, and has five new productions already underway.
Brands pivot content marketing for the AI age
Marketers say AI may force them to actually build an editorial-first content operation.
Brands tap creators to solve distribution challenges
Marketers are increasingly looking to creators as a way to supercharge audience growth.
