For publishers and media companies operating content-based subscription and membership businesses.
5 subscription lessons from The New York Times’ chief growth officer
The publisher’s chief growth and customer officer, Hannah Yang, provides insight into the tactics and approaches underpinning its subscription growth.
‘A torrent of crap’: News publishers see trust as a differentiator as AI content proliferates
The rise of AI-generated content could help news publishers establish stronger relationships with audiences.
Subscription Publishing Briefing: May 22
Original reporting drives news subscriptions, and The New York Times launched a dedicated audio app for its news subscribers.
Leading publishers’ subscription landing pages
A snapshot of 25 leading publishers’ subscription landing pages, as displayed to U.S. users in May 2023.
For brands operating content and publishing operations designed to build direct relationships with audiences.
How Asana is future-proofing its content organization
Emily Anne Epstein, Asana’s head of editorial, joined the Brand Publishing Show to discuss how to build a practical, audience-first mindset into a content organization.
Brand publishers’ AI experiments are running into quality and brand safety issues
Marketing executives are rushing to experiment with using artificial intelligence for content production and productivity, but running into quality issues.
Brand Publishing Briefing: May 30
Artificial intelligence and the future of media.
The way brands are hiring publishing talent is all wrong
CollabWORK CEO, Summer Delaney, believes current hiring approaches are unfit for a post-pandemic world, which is why the company is focusing on networks and referrals to hire great editorial talent for brand publishers.
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