What are Toolkits?
Collections of actionable guides, insights & resources that drive business outcomes. Authoritative guidance from practitioners and experts — researched, reported & distilled by industry-leading analysts and journalists.
The internet is flooded with low-value content masquerading as expertise. Toolkits offer a premium and independent alternative to poor-quality blog posts, self-serving whitepapers and frustrating lead-generation traps.
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
How to find, interview, evaluate and hire great writers, content creators and editorial talent.
Choosing between the two approaches requires careful consideration of the pros and cons of each.
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