For publishing and media professionals operating content-based subscription and membership businesses.
Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.
Consumers say their distaste for advertising within publishers’ subscription products is growing, suggesting appetites for ad-free experiences could be growing too.
For editorial and marketing professionals building content and publishing operations within brands.
Brand publishers found themselves at a critical fork in the road: commit to high-quality content or bow out entirely.
The Current is using the Trade Desk’s OpenPass technology to power its registration wall.
Warning signs are sounding for AI-generated content.
86% of consumers say they would consider paying for content produced by brands.