Five myths about involuntary subscriber churn
Publishers recognize that involuntary churn is eroding their subscription revenue, but many still lack strategies and technology to combat it effectively.
Brands tap creators to solve distribution challenges
Marketers are increasingly looking to creators as a way to supercharge audience growth.
Micropayments’ big moment
Publishers’ skepticism is softening as their subscription businesses mature and the thirst for new marketing and monetization options becomes more acute.
The Toronto Star launches micropayments
The Canadian publication is among the first major news outlets to experiment with the monetization approach.
How The Information is combating involuntary subscriber churn
Efforts to identify and address weaknesses in its payment architecture are helping maximize subscription revenue.
Are publishers relying too heavily on subscription discounting?
There’s little data to suggest discounting for news subscriptions is any more prevalent (or concerning) than it is in other industries.
Omnicom enters the AI content fray
Agencies are scrambling to launch AI solutions to help in both sides of the marketing equation – the media buying and the creation processes.
How companies are using magazines to build brands
Legacy media brand Field & Stream will be the building block for a larger lifestyle brand that will be rooted in the sporting journal’s core expertise.
Brand publishers to Apple: Let us in
Brand publishers see Apple News as a distribution opportunity, but are finding it’s hard to get on the platform.
Why content and marketing must get divorced
Companies investing in content typically house those initiatives within their marketing departments. That’s a mistake, argues Jennifer Leigh Parker.
