News publishers on Substack find the platform’s limitations
Some publishers on Substack say they’re outgrowing the platform and are searching for greater flexibility and control with their own technology stacks.
Why brands should monetize their content through advertising
LiveIntent Chief of Staff Adam Berkowitz says advertising is more than a revenue opportunity: It’s a data play.
The Washington Post tests week-long paid content passes
The publisher has begun offering readers an alternative to a recurring subscription: a 7-day one-off pass that does not automatically renew.
How publishers can protect their businesses from the threat of AI
The rise of artificial intelligence has sent publishers scrambling to understand the potential threats it poses to their business models and how they can best react.
Where are Google’s AI licensing deals?
There’s been a notable exception from the AI-licensing wave: Google has so far refrained from compensating publishers directly for access to their content.
How Apple Intelligence could impact publishers
Publishers are evaluating how Apple’s new on-device AI features might impact their products and businesses.
Who’s the new sucker?: As Hollywood comes for brands, new models emerge
As brand-funded entertainment continues to pick up steam, marketers are trying to sort out what type of arrangement works best for them when it comes to producing, launching and distributing entertainment content.
‘They have so much to say’: Why healthcare marketers should bet on brand entertainment
As the branded entertainment movement continues to gain steam, a small set of loud voices is trying to push healthcare marketing dollars to entertainment.
E.l.f. Cosmetics is launching an album
The beauty brand popular on social platforms, particularly TikTok, is diving into the entertainment space with “Get Ready With Music, The Album.”
Sotheby’s relaunches magazine with blue-chip advertisers on board
The new Sotheby’s Media will expand beyond auction house content to roundly cover culture as a whole.
