For publishers and media companies operating content-based subscription and membership businesses.
Apple connects its Podcasts app to publisher subscriptions
Apple will allow users to unlock subscriber-only content from third-party subscriptions within its Podcasts app.
Misleading subscription practices risk undermining publishers’ editorial credibility
Aggressive acquisition and retention approaches can help publishers boost revenue in the short term, but they risk undermining credibility with audiences.
Subscription Publishing Briefing: October 2
New data on consumer perception of news subscriptions from The Reuters Institute, and Apple connects its Podcasts app to publisher subscriptions.
Amazon execs intentionally deceived Prime subscribers, FTC says
Amazon executives were “okay” with people being signed up for Amazon Prime membership without their knowledge, the FTC said in an amended lawsuit.
For brands operating content and publishing operations designed to build direct relationships with audiences.
Google Update tanks search traffic for some brand publishers
Google’s latest Helpful Content Update is hurting some brand publishers’ performance in search results pages.
New guidance from Google could open the floodgates for AI-generated brand content
The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.
Brand Publishing Briefing: October 2
New update is hurting brand website search traffic, say some editors.
Google no longer cares if content was created by artificial intelligence
The search giant said it will no longer attempt to delineate between content created by people and content generated by AI.
