For publishers and media companies building sustainable content-based subscription & membership businesses.
As publishers’ subscription revenues grow, editorial staffers want their share
Subscription models enable publishers to tie editorial output closely to revenue, prompting some staffers to question if their contributions are being rewarded fairly.
For brands building content and publishing operations designed to forge direct relationships with audiences.
‘We’re inundated’: New AI tools vie for brand publishers’ attention
A wave of new generative AI tools is vying to win spots in brand publishers’ toolkits, as the race to help brands with content production ramps up.
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Leadership team
Shareen Pathak
Shareen is a journalist, editorial strategist and content product leader with extensive experience building and operating successful content products and businesses.
She leads Toolkits’ coverage of how brands are building media companies and also advises brands, advertising agencies and tech companies on how to create high-quality media operations and robust communications strategies. She is a graduate of the Columbia University School of Journalism.
Jack Marshall
Jack is an editor, media operator and product manager with deep experience as a journalist and in building and managing successful content-led digital products and subscription businesses for leading media companies.
He leads Toolkits’ coverage and analysis of subscription publishing and media, and advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable digital content products, and how to drive subscription revenue effectively as part of a broader revenue mix.