For publishing and media professionals operating content-based subscription and membership businesses.
Subscription themes that shaped 2023
Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.
FTC plans hearing on proposed ‘click to cancel’ subscription rule
The Federal Trade Commission will hold a hearing in January during which six organizations will explain their opposition to proposed “click to cancel” subscription rules.
Subscription Publishing Briefing: November 27
Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.
Appetite for ad-free publisher subscriptions could be growing
Consumers say their distaste for advertising within publishers’ subscription products is growing, suggesting appetites for ad-free experiences could be growing too.
For editorial and marketing professionals building content and publishing operations within brands.
It was do or die for brand publishers In 2023
Brand publishers found themselves at a critical fork in the road: commit to high-quality content or bow out entirely.
The Trade Desk’s publication The Current raises a registration wall
The Current is using the Trade Desk’s OpenPass technology to power its registration wall.
Brand Publishing Briefing: December 3
Warning signs are sounding for AI-generated content.
Consumers say they are open to paying for brand content
86% of consumers say they would consider paying for content produced by brands.
