For publishers and media companies operating content-based subscription and membership businesses.
Apple will allow users to unlock subscriber-only content from third-party subscriptions within its Podcasts app.
Aggressive acquisition and retention approaches can help publishers boost revenue in the short term, but they risk undermining credibility with audiences.
New data on consumer perception of news subscriptions from The Reuters Institute, and Apple connects its Podcasts app to publisher subscriptions.
Amazon executives were “okay” with people being signed up for Amazon Prime membership without their knowledge, the FTC said in an amended lawsuit.
For brands operating content and publishing operations designed to build direct relationships with audiences.
Google’s latest Helpful Content Update is hurting some brand publishers’ performance in search results pages.
The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.
New update is hurting brand website search traffic, say some editors.
The search giant said it will no longer attempt to delineate between content created by people and content generated by AI.