What are Toolkits?
Authoritative guidance from practitioners and experts — researched, reported and distilled by industry-leading analysts and journalists, and specifically designed to drive tangible business outcomes.
Toolkits offer a premium and trusted alternative to the misleading blog posts, self-serving whitepapers, frustrating lead-generation traps and other poor-quality content that floods the internet.
Focus areas
Brand Publishing
How to create successful branded publications and content operations to inform, educate, engage and entertain. Ideal for any company or brand looking to build their publishing capabilities and forge direct relationships with audiences.
Subscription Publishing
Strategies and tactics for building and operating content-based subscription and membership products. For any publisher building lucrative and sustainable recurring revenue directly from their audience.
Consumer Startups
Guidance on navigating early-stage challenges for consumer startups. For founders and executives building companies with clearly articulated values and efficient, smoothly running teams. Coming soon.
How Toolkits support you
Guides
Practical guidance from experienced practitioners and experts, researched and collated by leading analysts and journalists.
Insights
Actionable and timely analysis of crucial trends and developments, specifically designed to distinguish signal from noise and provide context that matters.
Resources
Templates, samples and frameworks to accelerate business outcomes. Copy, paste, rework and customize to start making progress in minutes.
Featured content
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Hiring writers and editors
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Paywalls could impact search traffic after Google update
Paywalls could negatively impact search rankings after Google’s page speed update.
Comparing server-side and client-side paywall technology
Choosing between the two approaches requires careful consideration of the pros and cons of each.
Purchase Toolkits
Unlimited access to practical Guides, strategic Insights and actionable Resources.