How Hearst Newspapers is driving audience engagement and subscriber retention with SMS
More publishers are turning to SMS as a way to attract and engage new audiences, convert subscribers, and reduce churn.
How Sherwood Media is monetizing its email newsletters
Robinhood-owned Sherwood Media’s global head of revenue, James Denis, joined Toolkits’ latest forum
News publishers on Substack find the platform’s limitations
Some publishers on Substack say they’re outgrowing the platform and are searching for greater flexibility and control with their own technology stacks.
The Washington Post tests week-long paid content passes
The publisher has begun offering readers an alternative to a recurring subscription: a 7-day one-off pass that does not automatically renew.
How publishers can protect their businesses from the threat of AI
The rise of artificial intelligence has sent publishers scrambling to understand the potential threats it poses to their business models and how they can best react.
Where are Google’s AI licensing deals?
There’s been a notable exception from the AI-licensing wave: Google has so far refrained from compensating publishers directly for access to their content.
A brand-publisher acquisition spree?
SaaS company Semrush is buying Search Engine Land, along with a host of other sibling publications owned by Third Door Media, the parent company of the longstanding media brand dedicated to news about search marketing.
Why brands should monetize their content through advertising
LiveIntent Chief of Staff Adam Berkowitz says advertising is more than a revenue opportunity: It’s a data play.
Who’s the new sucker?: As Hollywood comes for brands, new models emerge
As brand-funded entertainment continues to pick up steam, marketers are trying to sort out what type of arrangement works best for them when it comes to producing, launching and distributing entertainment content.
‘They have so much to say’: Why healthcare marketers should bet on brand entertainment
As the branded entertainment movement continues to gain steam, a small set of loud voices is trying to push healthcare marketing dollars to entertainment.
