Brand Content & Communications

Companies that sell technology to publishers are building their own publications powered by those tools.

We asked top marketing and editorial leaders what they expect from brand publishing in the coming year.

Robinhood’s media subsidiary, Sherwood Media, acquired Chartr, a free U.K.-based newsletter.

The themes that resonated most with Toolkits readers in 2023.

Brand publishers found themselves at a critical fork in the road: commit to high-quality content or bow out entirely.

The Current is using the Trade Desk’s OpenPass technology to power its registration wall.

Betr CEO Levy said he views the company as a “sports betting-focused media company.

Google’s latest Helpful Content Update is hurting some brand publishers’ performance in search results pages.

The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.

The search giant said it will no longer attempt to delineate between content created by people and content generated by AI.

Brand publishing can be a hugely effective tool for helping companies build awareness and engagement among current and prospective clients and customers. For many organizations, particularly in the post-COVID era.

Activision is pivoting its publishing initiative away from newsletters to focus on social channels instead.

Freewheeling personalities and a drive for independence have led some brands to part ways with editorial entities they’ve acquired.

This report explores the trends that will shape brand publishing in the third quarter, and unpacks the developments that defined Q2.

VC firms looking to launch or refocus their publishing strategies should focus their attention on three key areas: Data-driven content, live events, and emerging mediums.

Toolkits spoke with lawyers and IP experts and about the legal considerations brand publishers should keep in mind as they experiment with generative artificial intelligence.

Toolkits caught up with James Denis, a Vox veteran who is now charged with building out the new media brand’s monetization strategy.

We asked publishing heads from Google, Shopify and McKinsey about their team structures, workflows and processes.

James Denis joins the company from Vox Media, where he was most recently the VP of global partnerships and strategy.

Brands may need to double down on creating original high-value content, or make peace with the fact they’ll be forced to pay for distribution.

Marketing executives are rushing to experiment with using artificial intelligence for content production and productivity, but running into quality issues.

Plans are firming up for Sherwood Media, a new subsidiary that will house Robinhood’s news and information divisions, and build on Snacks, its popular finance newsletter.

The ad tech company’s brand publication The Current has drawn questions about its objectivity, rekindling the debate around whether brands can produce legitimate journalism.

Search is getting an AI facelift. Google introduced a suite of changes to its core search product at its I/O conference last week, and brand publishers could find the changes have significant implications for how they attract and engage audiences.

Barstool host Ben Mintz was fired by Penn for saying a racial slur as part of a song lyric during a livestream last week.

The search giant’s “Helpful Content” algorithm change has not resulted in less traffic from Google.

Brand-owned publications are increasingly attempting to get their content distributed via Apple News, Google News and Flipboard, with mixed success.

Audience development is fast becoming a priority for brand publishers as they reckon with challenges that throttle their audience growth.

Shorthand’s director of content, Matt McGregor, believes the greatest danger for brand publishers “is to say something no one cares about, and no one reads.”