Salesforce launched an ambitious video streaming destination called Salesforce+ in 2021 which it described as a "Netflix for business". Nearly three years later, the company says it’s seeing great success with the initiative and plans to double down on it.
“We’ve pivoted, grown and learned. The playbook has some promise, so we’re going to keep going,” Colin Fleming, evp worldwide marketing, Salesforce, said at the Goldenhour marketing conference in New York on Wednesday.
The idea behind Salesforce+ was a broad publishing and content platform that produces original series and shows, and streams Salesforce events. It also works with external partners: For example, Vox Media’s podcast, Pivot, hosted by Kara Swisher and Scott Galloway is also available in video form on the platform.
Here are four things the company has learned from building Salesforce+: