The fast food brand is working with production companies to create original content.
Brands are adjusting content strategies for AI-powered search engines
It’s another sign of how the content marketing industry is updating traditional SEO strategies in response to the advent of artificial intelligence.
Northwell launches Northwell Studios
The new entity has a deal with production company CreativeChaos vmg, and has five new productions already underway.
Brands pivot content marketing for the AI age
Marketers say AI may force them to actually build an editorial-first content operation.
Brands tap creators to solve distribution challenges
Marketers are increasingly looking to creators as a way to supercharge audience growth.
Omnicom enters the AI content fray
Agencies are scrambling to launch AI solutions to help in both sides of the marketing equation – the media buying and the creation processes.
How companies are using magazines to build brands
Legacy media brand Field & Stream will be the building block for a larger lifestyle brand that will be rooted in the sporting journal’s core expertise.
Brand publishers to Apple: Let us in
Brand publishers see Apple News as a distribution opportunity, but are finding it’s hard to get on the platform.
Marketers look to branded documentaries to engage audiences
Documentaries are seen as a powerful way to dive deep into brands’ missions and values.
Sherwood sharpens its pitch to advertisers
The Robinhood-owned media brand is touting the results of a study it commissioned on the effectiveness of newsletter advertising, as well as two new podcasts.