Marketers are increasingly looking to creators as a way to supercharge audience growth.
Omnicom enters the AI content fray
Agencies are scrambling to launch AI solutions to help in both sides of the marketing equation – the media buying and the creation processes.
How companies are using magazines to build brands
Legacy media brand Field & Stream will be the building block for a larger lifestyle brand that will be rooted in the sporting journal’s core expertise.
Brand publishers to Apple: Let us in
Brand publishers see Apple News as a distribution opportunity, but are finding it’s hard to get on the platform.
Marketers look to branded documentaries to engage audiences
Documentaries are seen as a powerful way to dive deep into brands’ missions and values.
Sherwood sharpens its pitch to advertisers
The Robinhood-owned media brand is touting the results of a study it commissioned on the effectiveness of newsletter advertising, as well as two new podcasts.
Branded entertainment is back
Starbucks launched Studios in partnership with Oscar-winning producer Michael Sugar, and companies like LVMH and Marriott are investing in series and films.
Where is the brand-OpenAI deal?
Marketers, in stark contrast to publishers, are desperate to have their work surfaced by ChatGPT or Google AI Overviews.
Why marketers are paying to promote their publications on LinkedIn
As the paid era emerges, many brand publishers are turning to LinkedIn as a platform of choice for social distribution and brand awareness.
Early brand winners and losers of Google’s AI Overviews
Behind closed doors, marketing and content professionals are still trying to parse exactly what impact these new AI-infused search results will have on their publishing operations – and how much they should care.