Content focused on a highly specific need or topic often finds an audience much quicker, and provides much clearer opportunities for differentiation.
The Best One Yet, the former Robinhood podcast, was spun out as an independent podcast a few months ago.
Two years into advising a plethora of brands, here are our top takeaways from the work we’ve done with brand publishers.
Tighter economic conditions will mean leaner, more productive brand publishing teams.
Before they get into creating processes and distribution frameworks, brands should ensure reporters are part of a content team, not just columnists.
Lowering trust of the media and the accompanied decline in engagement presents a new reality for brands, who for years employed sleight-of-hand tricks to make their content look and feel as close to traditional media offerings as possible.
A downturn will lead to inevitable pullbacks but could present glimmers of opportunity for those with strong editorial propositions.
A Milwaukee non-profit pledges to add 1600 diverse employees to the city’s creative workforce.
Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices.
The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.