Emily Anne Epstein, Asana’s head of editorial, joined the Brand Publishing Show to discuss how to build a practical, audience-first mindset into a content organization.
Brand publishers’ AI experiments are running into quality and brand safety issues
Marketing executives are rushing to experiment with using artificial intelligence for content production and productivity, but running into quality issues.
The Trade Desk’s brand publication draws questions about its objectivity
The ad tech company’s brand publication The Current has drawn questions about its objectivity, rekindling the debate around whether brands can produce legitimate journalism.
‘Drives the business’: Why publishing is becoming a core part of marketing strategies
AudiencePlus CEO Anthony Kennada on his company’s new software, and why publishing must become a critical part of a company’s marketing strategy.
Google’s AI search announcement should worry brands creating content
Search is getting an AI facelift. Google introduced a suite of changes to its core search product at its I/O conference last week, and brand publishers could find the changes have significant implications for how they attract and engage audiences.
‘Nothing burger’: Google’s latest search update has little impact on brand publishers
The search giant’s “Helpful Content” algorithm change has not resulted in less traffic from Google.
Brands vie to get their content on Apple News and other aggregators
Brand-owned publications are increasingly attempting to get their content distributed via Apple News, Google News and Flipboard, with mixed success.
Industry West’s mission to be Elle Decor 2.0
The e-commerce furniture brand’s CMO, Ian Leslie, discusses editorial independence and using publishing to build credibility.
Brand publishers hunt for audience development specialists in an effort to drive growth
Audience development is fast becoming a priority for brand publishers as they reckon with challenges that throttle their audience growth.
‘Quality has become table stakes’: Raju Narisetti on McKinsey’s brand publishing playbook
McKinsey and Company’s global publishing director discusses how traditional media and brand publishing are diverging, why every company doesn’t need to be a media company, and how he plans to own the AI conversation.