The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.
The ASA attempts to delineate brand publishing from marketing, plus Coinbase’s new institute
Editor Jessi Craig Shikman of First Round Review says she focuses on a blend of service-oriented and aspirational content.
Hubspot pushes further into video with a Hustle YouTube channel. Plus, new guidelines for how to write more inclusive content.
Mastering a handful of common and established content types and formats — and learning to use them effectively — can quickly help any content creator engage audiences more effectively.
Brand publishers should ensure formats are distributed appropriately so they have the best shot at growing and reaching the right audience.
Brand publishing is growing up, which will benefit the discipline in the long haul.
Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.
The fintech firm’s editorial director, Julie Ross Godar, outlines its approach to sourced reporting and “editor-controlled beats”
McKinsey Global Publishing uses content to externally reflect the company’s priorities.