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Behind Resy’s push into food media
Food is a hot topic for brands looking to build owned publications. One of the more notable entrants is Resy, the reservations software that was purchased by American Express in 2019. That acquisition was soon followed by JPMorgan Chase’s purchase of restaurant review site The Infatuation. In both cases, the financial giants are using content […]
The top priorities for brand publishers in Q4
Optimizing for trust and incorporating content into the wider marketing organization are top priorities for brand publishers and content marketers.
Media’s blurring lines
Lines between traditional publishing and brand publishing continue to blur.
The creator-editor: How creators could help brand publishers build audiences
Hiring creators to staff brand publishing operations an be a shortcut of sorts to building audiences and gaining distribution quickly.
Changing media landscape gives brand publishing an opportunity to thrive
Brand publishing is having a moment because people are at once open to new sources of information, and much more discerning of what they consume.
Brand publishing isn’t content marketing
Drawing lines between these disciplines can help put in the place the right KPIs and mindsets.
Three approaches to gambling media
As gambling companies push into media, some are opting to buy properties while others are partnering or building their own.
What Google’s Helpful Content Update means for brand publishers
Google makes a big change that will reward content that is designed with audience needs in mind.
Brand publishers should be hyperfocused on serving specific audience needs
Content focused on a highly specific need or topic often finds an audience much quicker, and provides much clearer opportunities for differentiation.