Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.
The fintech firm’s editorial director, Julie Ross Godar, outlines its approach to sourced reporting and “editor-controlled beats”
McKinsey Global Publishing uses content to externally reflect the company’s priorities.
Condé Nast employees cite DEI concerns as driving factor behind unionization plans, and diversity at U.K. agencies improved in 2021.
Brands have a timely opportunity to engage live audiences as events ramp up again.
Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.
Brands are reconsidering the role that one branch of PR, media relations, plays.
Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.
Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.
FanDuel continues to push into media with a new partnership with Kevin Durant’s media company, Boardroom