43% of consumers trust brand content more when it’s created by professional journalists, according to new research.
Brand Publishing Briefing: November 12
Hubspot-owned Trends is made available for free, after being a paid product since 2019.
Research: Consumers know brand content when they see it
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Brand Publishing Briefing: November 6
Hunterbrook is a new trading firm that will get journalists to report market-moving news and then trade on that information.
Practical and new: The brand content that consumers find most engaging
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.
Research: Low-value content erodes consumers’ trust in brands
71% of consumers say engaging and interesting content makes them trust brands more, but the same portion say poor-quality content makes them trust brands less.
Brand Publishing Briefing: October 30
How IKEA organizes its content and publishing team to prioritize employee communications.
One-third of consumers trust content published by brands more than traditional media organizations
Declining trust in media may have opened up opportunities for brands’ content offerings, according to new research conducted by Toolkits and National Research Group.
Brand Publishing Briefing: October 23
Software buyers say they don’t trust content produced by software companies, and confidence in media is at a low point.
Brand Publishing Briefing: October 16
TripAdvisor’s The Wanderer series on Amazon Prime has racked up 3 million streaming minutes as more brands experiment with streaming video entertainment.