It often takes months or even years for properly architected brand publishing initiatives to yield discernible results
Climate change is the story of our times, yet many remain hesitant to associate themselves with it.
Journalism-style “church-state” separations between editorial teams and the rest of the business can help brand publishers create more engaging and credible content.
New hires at Andreessen Horowitz and Nordstrom indicate big content aspirations.
Hiring managers should look for specific skillsets when hiring editorial talent.
The editor-in-chief role at publishers is expanding, which might play into the hands of brands looking to hire editorial talent.
Numerous high-profile brands’ have attempted to stand up print publications over the past decade. Most, however, tend to fail.
Brands are getting more serious about their publishing efforts, borrowing approaches from journalism to stand up fully-fledged editorial teams, put in place processes for pitching and reporting, and figure out how to create compelling content.
The growth of brand publishing may end up forcing a diminished role for PR, both in terms of money and strategic focus, as the levers of traditional PR no longer work as well as they used to.
Netflix has been quietly building a brand publishing powerhouse under the leadership of former Allure editor-in-chief Michelle Lee