Brand Content Briefing: House of Netflix?

Welcome back to your essential weekly Briefing on what’s happening in brand content and why it matters. Coming soon: The Netflix House Netflix is looking for approval processes from the local township to turn an empty space in Philadelphia’s King of Prussia mall into “the House of Netflix.” This will be the first permanent live activation from the company, which has already brought its content to life in pop-up events like the Stranger Things Experience and “The Queen’s Ball.” "This isn't a place that folks are going to travel to once a year," Brent Nikolin, senior program manager for Netflix's live experience team, told members of the Upper Merion Township Planning Commission. "We want to be in the communities. We want to be in city centers. We want to be in gr