Uncertainty characterized the first quarter of 2023, driven by a shaky economy, new technologies, and widespread cost-cutting across the technology sector.
Economic instability looks set to continue into the second quarter, which will fuel further uncertainty for brand publishers. The next few months will be marked by a sense of “waiting and watching,” as brand publishing teams gauge how the discipline will evolve and how to ensure their survival.
Against this backdrop, we expect the second quarter to be marked by a handful of key trends:
We explore and unpack these trends in our Q2 Snapshot report, and run down the biggest news events that shaped the quarter that was.