A survey of 303 media executives unearthed a handful of subscription-related trends publishers expect to see in 2023.
The top stories in brand publishing in 2022
We looked at the Toolkits content that resonated most with brand publishing professionals. Here are the 10 highlights.
Toolkits research report: Succeeding with subscriptions
Exploring consumer attitudes and behaviors toward publishers’ digital subscription products.
Who’s hiring in Subscription Publishing
New and noteworthy open roles and job vacancies in subscription publishing.
Who’s hiring in Brand Publishing
New and noteworthy open roles and job vacancies in Brand Publishing.
A guide to explainers for brand publishers
Explainers provide a powerful tool for directly addressing audience needs, and their evergreen nature can mean they pay dividends for months, or even years.
How to extract content from internal subject matter experts
One of the most effective ways for brand publishing teams to create genuinely engaging and valuable content is to develop internal “sources” that inform their content and output.
Roe v. Wade’s reversal increases pressure on agencies to act
The overturning of Roe v. Wade has eliminated a constitutional right to abortion, sending the country on a regressive path and entering an era where, as the New Yorker points out, pregnancy is criminalized and unsafe abortions could become more common. Businesses and employers now play a crucial role. The US private sector has been […]
5 DEI storylines to watch at Cannes
A renewed focus on DEI at the Cannes Lions festival highlights the importance of meaningful change and representation within the advertising industry.
Are recruiting practices hindering diversity at agencies?
Behind the scenes conversations among agency employees reveal a lack of POC candidates in the agency recruiting pipeline.