‘Quality has become table stakes’: Raju Narisetti on McKinsey’s brand publishing playbook

Apple | Spotify This week's guest on The Brand Publishing Show is Raju Narisetti, the global publishing director at McKinsey and Company. Narisetti has a uniquely well-rounded view of the content and publishing landscapes, having worked in reporting and editing roles at the Wall Street Journal and the Washington Post, and founded Indian business publisher Mint. He was also the president and CEO at Gizmodo Media Group and prior to McKinsey, led Knight Bagehot Fellowships at Columbia Journalism school.  At McKinsey, he oversees a 70-person-plus team of editors and writers who work with McKinsey experts and executives – in addition to external sources – to turn everything from speaker notes, report outlines, and even client-focused decks into published