Study: AI produces better marketing content than humans

Marketing content generated and edited by AI is perceived by readers as being of higher quality than content produced by humans, according to an MIT study. Brand publishers found themselves facing an important question in 2023: Were they 100% committed to creating and distributing high-quality original content? AI content considered better quality than that produced by humans An MIT study found that content generated and edited by artificial intelligence is perceived by readers as being of higher quality than content produced by humans. The study asked human experts and ChatGPT-4 to create advertising product descriptions and ad campaign copy, then produced four different variations: Content created by humans, content created b