Brands have a timely opportunity to engage live audiences as events ramp up again.
Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.
Brands are reconsidering the role that one branch of PR, media relations, plays.
Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.
Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.
FanDuel continues to push into media with a new partnership with Kevin Durant’s media company, Boardroom
Large audiences for brand publishing initiatives are meaningless if they don’t include the right people.
Binance is making a $200 million investment in Forbes. It may be an attempt by the brand to use publishing to develop authority and credibility.
B2B or trade publishers can be ideal hunting grounds for brand publishers looking to kickstart or bolster their editorial efforts
ProductBoard is launching a brand publication.