43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Hunterbrook is a new trading firm that will get journalists to report market-moving news and then trade on that information.
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.
71% of consumers say engaging and interesting content makes them trust brands more, but the same portion say poor-quality content makes them trust brands less.
How IKEA organizes its content and publishing team to prioritize employee communications.
Declining trust in media may have opened up opportunities for brands’ content offerings, according to new research conducted by Toolkits and National Research Group.
Software buyers say they don’t trust content produced by software companies, and confidence in media is at a low point.
TripAdvisor’s The Wanderer series on Amazon Prime has racked up 3 million streaming minutes as more brands experiment with streaming video entertainment.
Paid distribution takes center stage, and Huge launches new issue of magazine.
The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.