As organic traffic from platforms dwindles, marketers are facing the reality they’ll need to pay up for distribution if they expect their content to reach audiences.
Marketers find a new use for generative AI: Sales material
Marketing leaders at Amazon and KPMG are using AI to create material for their sales teams to pitch and communicate with prospects and customers.
Best Buy partners with CNet to share content — and ad space
CNet content will be integrated on Best Buy’s site, in store and in apps in a bid to boost purchase intent.
Why content is becoming the cornerstone of companies’ internal communications
More companies are attempting to engage with employees the way they do external audiences.
Salesforce’s ‘Netflix for Business’ is seeing success
Three years in, the company says it plans to double down on its video streaming destination.
A new upfront will pave the way for brands to get in on entertainment projects
For some brands, entertainment is the new advertising.
Robinhood (finally) launches Sherwood News
The company has also rebranded its flagship Snacks newsletter and updated integration with Chartr, the data newsletter it acquired a few months ago.
Is Hunterbrook the future of brand-owned content?
The firm is essentially putting together two of the worst-kept secrets in finance and financial journalism.
‘There’s a disconnect’: Brands are hiring the wrong people for editorial roles
As more brands build content operations, some are hiring editorial talent that simply isn’t the right fit, leading to wasted resources and negative fallout.
Generative AI is stuck in the experimentation phase
AI-generated content has to be checked over multiple times by human editors and legal departments – making the entire process slower, rather than faster.