The Best One Yet, the former Robinhood podcast, was spun out as an independent podcast a few months ago.
9 principles for successful brand publishing
Two years into advising a plethora of brands, here are our top takeaways from the work we’ve done with brand publishers.
The pivot to efficiency
Tighter economic conditions will mean leaner, more productive brand publishing teams.
Brand publishers should hire reporters, not just columnists
Before they get into creating processes and distribution frameworks, brands should ensure reporters are part of a content team, not just columnists.
Decreasing trust in media is good news for brand publishers
Lowering trust of the media and the accompanied decline in engagement presents a new reality for brands, who for years employed sleight-of-hand tricks to make their content look and feel as close to traditional media offerings as possible.
What a recession will mean for brand publishing
A downturn will lead to inevitable pullbacks but could present glimmers of opportunity for those with strong editorial propositions.
Greater Equity is solving the industry’s diversity problem, one internship at a time
A Milwaukee non-profit pledges to add 1600 diverse employees to the city’s creative workforce.
How publishing can help brands collect first-party data
Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices.
Brand publishers are eyeing registration walls
The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.
ASA rules that brand publishing isn’t advertising
The ASA attempts to delineate brand publishing from marketing, plus Coinbase’s new institute