Brand publishers found themselves at a critical fork in the road: commit to high-quality content or bow out entirely.
Warning signs are sounding for AI-generated content.
The Current is using the Trade Desk’s OpenPass technology to power its registration wall.
86% of consumers say they would consider paying for content produced by brands.
Shake Shack launched a merchandise collection.
When it comes to the types of brand-funded content U.S. consumers recall engage with most, TV shows, films and video top the list, followed closely by social media content and recipes.
Penn officially launched Bet, its sportsbook with ESPN, a few months after the casino operator sold Barstool Sports back.
43% of consumers trust brand content more when it’s created by professional journalists, according to new research.
Hubspot-owned Trends is made available for free, after being a paid product since 2019.
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.