CNet content will be integrated on Best Buy’s site, in store and in apps in a bid to boost purchase intent.
Why content is becoming the cornerstone of companies’ internal communications
More companies are attempting to engage with employees the way they do external audiences.
Salesforce’s ‘Netflix for Business’ is seeing success
Three years in, the company says it plans to double down on its video streaming destination.
A new upfront will pave the way for brands to get in on entertainment projects
For some brands, entertainment is the new advertising.
Robinhood (finally) launches Sherwood News
The company has also rebranded its flagship Snacks newsletter and updated integration with Chartr, the data newsletter it acquired a few months ago.
Is Hunterbrook the future of brand-owned content?
The firm is essentially putting together two of the worst-kept secrets in finance and financial journalism.
‘There’s a disconnect’: Brands are hiring the wrong people for editorial roles
As more brands build content operations, some are hiring editorial talent that simply isn’t the right fit, leading to wasted resources and negative fallout.
Generative AI is stuck in the experimentation phase
AI-generated content has to be checked over multiple times by human editors and legal departments – making the entire process slower, rather than faster.
AI is transforming how C-level executives speak
Tools like ChatGPT are now helping executives come up with speeches and written content. Others help analyze delivery for tone, emotion, and impact.
The Toolkits Show: More publishers license content to AI, marketers are ‘going direct’ again
Introducing The Toolkits Show, our new podcast making sense of the major themes, trends, and developments shaping the business of content.