As marketers brace for a recession, they must make brand publishing departments as efficient as possible.
There are some signs that the oncoming recession may actually make brand publishing and other “brand building” activities more popular as brands rethink their historical focus on performance advertising.
AboutAmazon.com gets a new EIC, and in India, the commerce giant launches a streaming play
Food is a hot topic for brands looking to build owned publications. One of the more notable entrants is Resy, the reservations software that was purchased by American Express in 2019. That acquisition was soon followed by JPMorgan Chase’s purchase of restaurant review site The Infatuation. In both cases, the financial giants are using content […]
Optimizing for trust and incorporating content into the wider marketing organization are top priorities for brand publishers and content marketers.
Lines between traditional publishing and brand publishing continue to blur.
Hiring creators to staff brand publishing operations an be a shortcut of sorts to building audiences and gaining distribution quickly.
Brand publishing is having a moment because people are at once open to new sources of information, and much more discerning of what they consume.
Drawing lines between these disciplines can help put in the place the right KPIs and mindsets.
As gambling companies push into media, some are opting to buy properties while others are partnering or building their own.