A downturn will lead to inevitable pullbacks but could present glimmers of opportunity for those with strong editorial propositions.
A Milwaukee non-profit pledges to add 1600 diverse employees to the city’s creative workforce.
Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices.
The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.
The ASA attempts to delineate brand publishing from marketing, plus Coinbase’s new institute
Editor Jessi Craig Shikman of First Round Review says she focuses on a blend of service-oriented and aspirational content.
Hubspot pushes further into video with a Hustle YouTube channel. Plus, new guidelines for how to write more inclusive content.
Mastering a handful of common and established content types and formats — and learning to use them effectively — can quickly help any content creator engage audiences more effectively.
Brand publishers should ensure formats are distributed appropriately so they have the best shot at growing and reaching the right audience.
Brand publishing is growing up, which will benefit the discipline in the long haul.