A wave of new generative AI tools is vying to win spots in brand publishers’ toolkits, as the race to help brands with content production ramps up.
Brand publishing teams prioritize flexibility to stave off cuts
Brand publishing teams prioritize flexibility to stave off cuts.
Why design agency Huge created a magazine
On this week’s episode of the Brand Publishing Show, we spoke with Huge editor-in-chief Jennifer Leigh Parker.
AI threatens to upend brand publishing strategies
Expertise and domain knowledge may be less of a differentiator in a world of generative AI
‘Editorial is our defense budget’: Inside Shopify’s brand publishing strategy
Shopify’s editorial approach tells the stories of entrepreneurs and focuses on uplifting, aspirational, reported pieces that showcase their impact on their communities.
Tech layoffs hit brand publishing initiatives
Technology companies are cutting brand publishing teams as they slash budgets more broadly
Brand publishers test the limits of editorial independence
As brands’ journalistic ambitions grow, questions around how to define and maintain editorial independence are getting more difficult to answer.
This week: Dentsu wants in on brand publishing, and home design brand publishers eye editorial independence
Dentsu wants in on brand publishing, and home design brand publishers eye editorial independence.
This week: Babylist acquires Expectful, and Resy wins the restaurant game
Babylist acquires Expectful, and checking in on the first quarter.
Brand publishers are cautiously optimistic about Q1
Budgets contractions haven’t been as painful as some expected, and brand publishing executives see reason for optimism.