Hiring managers should look for specific skillsets when hiring editorial talent.
The editor-in-chief role at publishers is expanding, which might play into the hands of brands looking to hire editorial talent.
Numerous high-profile brands’ have attempted to stand up print publications over the past decade. Most, however, tend to fail.
Brands are getting more serious about their publishing efforts, borrowing approaches from journalism to stand up fully-fledged editorial teams, put in place processes for pitching and reporting, and figure out how to create compelling content.
The growth of brand publishing may end up forcing a diminished role for PR, both in terms of money and strategic focus, as the levers of traditional PR no longer work as well as they used to.
Netflix has been quietly building a brand publishing powerhouse under the leadership of former Allure editor-in-chief Michelle Lee
It was the year that companies that were previously dabbling in content began to demonstrate serious commitments.
Inc.’s profile of Coinbase co-founder Brian Armstrong is an interesting window into how companies can use publishing to create narratives.
Agencies are in the business of selling expertise and guidance, but are largely failing to demonstrate it successfully via content and publishing initiatives.
VC firm Paradigm happens to create some of the most nuanced publishing on crypto and web3, which co-founder Matt Huang says is a core differentiator.