How IKEA organizes its content and publishing team to prioritize employee communications.
One-third of consumers trust content published by brands more than traditional media organizations
Declining trust in media may have opened up opportunities for brands’ content offerings, according to new research conducted by Toolkits and National Research Group.
Brand Publishing Briefing: October 23
Software buyers say they don’t trust content produced by software companies, and confidence in media is at a low point.
Brand Publishing Briefing: October 16
TripAdvisor’s The Wanderer series on Amazon Prime has racked up 3 million streaming minutes as more brands experiment with streaming video entertainment.
Brand Publishing Briefing: October 10
Paid distribution takes center stage, and Huge launches new issue of magazine.
New guidance from Google could open the floodgates for AI-generated brand content
The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.
Google no longer cares if content was created by artificial intelligence
The search giant said it will no longer attempt to delineate between content created by people and content generated by AI.
Activision kills its newsletter in favor of social media
Activision is pivoting its publishing initiative away from newsletters to focus on social channels instead.
Cultures clash as more brands buy media companies
Freewheeling personalities and a drive for independence have led some brands to part ways with editorial entities they’ve acquired.
Brand publishers grapple with legal questions around AI-generated content
Toolkits spoke with lawyers and IP experts and about the legal considerations brand publishers should keep in mind as they experiment with generative artificial intelligence.