Brands have historically shared data and research with media companies, but are increasingly using it to fuel their own content initiatives instead.
Finding editorial talent with expertise in specific verticals is hard, yet it’s critical for B2B and trade publications.
Brands are well-placed to capitalize on a growing interest in web3 and crypto.
Talented journalists and writers are increasingly considering leaving the grind of media companies to join brand publishers instead.
As brands build their own publications and audiences, they too have something to offer creators and other contributors.
Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on the topic.
Brands at the beginning of their brand publishing journey face a key question: Build or buy?
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Venture capital firms are building newsrooms and launching publications to act as vehicles for their worldviews and perspectives.