It was the year that companies that were previously dabbling in content began to demonstrate serious commitments.
Inc.’s profile of Coinbase co-founder Brian Armstrong is an interesting window into how companies can use publishing to create narratives.
Agencies are in the business of selling expertise and guidance, but are largely failing to demonstrate it successfully via content and publishing initiatives.
VC firm Paradigm happens to create some of the most nuanced publishing on crypto and web3, which co-founder Matt Huang says is a core differentiator.
Brands have historically shared data and research with media companies, but are increasingly using it to fuel their own content initiatives instead.
Finding editorial talent with expertise in specific verticals is hard, yet it’s critical for B2B and trade publications.
Brands are well-placed to capitalize on a growing interest in web3 and crypto.
Talented journalists and writers are increasingly considering leaving the grind of media companies to join brand publishers instead.
As brands build their own publications and audiences, they too have something to offer creators and other contributors.
Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on the topic.