The search giant’s “Helpful Content” algorithm change has not resulted in less traffic from Google.
Brands vie to get their content on Apple News and other aggregators
Brand-owned publications are increasingly attempting to get their content distributed via Apple News, Google News and Flipboard, with mixed success.
Industry West’s mission to be Elle Decor 2.0
The e-commerce furniture brand’s CMO, Ian Leslie, discusses editorial independence and using publishing to build credibility.
Brand publishers hunt for audience development specialists in an effort to drive growth
Audience development is fast becoming a priority for brand publishers as they reckon with challenges that throttle their audience growth.
‘Quality has become table stakes’: Raju Narisetti on McKinsey’s brand publishing playbook
McKinsey and Company’s global publishing director discusses how traditional media and brand publishing are diverging, why every company doesn’t need to be a media company, and how he plans to own the AI conversation.
How Google is building a brand publication for marketers
Natalie Zmuda, global head of content at Google, joins the show to discuss how her team finds stories marketers care about, and how she connects that with broader business goals.
‘We’re inundated’: New AI tools vie for brand publishers’ attention
A wave of new generative AI tools is vying to win spots in brand publishers’ toolkits, as the race to help brands with content production ramps up.
Brand publishing teams prioritize flexibility to stave off cuts
Brand publishing teams prioritize flexibility to stave off cuts.
Why design agency Huge created a magazine
On this week’s episode of the Brand Publishing Show, we spoke with Huge editor-in-chief Jennifer Leigh Parker.
AI threatens to upend brand publishing strategies
Expertise and domain knowledge may be less of a differentiator in a world of generative AI