Babylist acquires Expectful, and checking in on the first quarter.
Brand publishers are cautiously optimistic about Q1
Budgets contractions haven’t been as painful as some expected, and brand publishing executives see reason for optimism.
This week: NYC Mayor ‘goes direct’ and brands try to turn publishing into revenue
Robinhood’s new editorial direction, and brands distance themselves from content marketing.
Can brand publishing become a direct revenue stream?
Some companies are evaluating whether their brand publishing efforts could generate revenue directly. Experiments range from paid products and to exclusive community features, while others are trying advertising, affiliate sales and event sponsorships.
This week: Robinhood’s new editorial direction, and brands distance themselves from ‘content marketing’
Robinhood’s new editorial direction, and brands distance themselves from content marketing.
Brand publishers distance themselves from ‘content marketing’
Companies are publicly drawing lines between brand publishing and content marketing in an effort to gain audience trust, attract higher quality talent and retain dwindling budgets.
‘Doing more with less’: Brand publishers expect a challenging year
We asked some of the smartest people in brand publishing what they expect from the year ahead.
Brand publishing got a reality check in 2022
Expectations came back to earth as challenges emerged and economic conditions tightened.
How wellness startup Hone Health is building ‘Men’s Health 2.0’
Editorial director Tracy Middleton on selling test kits, low testosterone and the future of brand publishing.
Future’s demise is indicative of a broader brand publishing shakeout
Lack of consistency and a clear editorial proposition can be dangerous for brand publishing initiatives.