Practical knowledge from experienced brand publishing practitioners and experts.
Actionable analysis of crucial brand publishing trends and developments.
Templates, samples and frameworks to accelerate brand publishing initiatives.
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Formulating and documenting an effective brand publishing strategy.
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Evaluating and implementing organizational structures for editorial teams.
Instituting editorial processes and pitching systems
Creating, presenting and packaging engaging, useful and valuable content.
Writing in an interesting, accessible and responsible way.
Structuring an effective editing process and providing feedback to writers.
Programming events with engaging formats and valuable speakers and sessions.
Creating a podcast strategy and employing effective show formats.
Establishing content-driven email initiatives.
Establishing metrics and key performance indicators to gauge the success of brand publishing efforts.
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.
Examples of brand publishers producing valuable, original and engaging content.
Review processes help ensure content doesn’t cause unintended consequences.
Many brand publishers routinely miss opportunities to easily create high-quality content.
Specific goals and intended business outcomes for brand publishing initiatives vary.
Create clear and to-the-point pitches so ideas can be evaluated correctly.
Hold effective, dedicated content meetings that ensure momentum.
Keep content production moving in an organized, transparent and methodical way.
Ensure critical information is collected during interviews by asking candidates key questions.
Collect information and feedback from interviewers in an effective and methodical way.
Enable candidates to express how they imagine their role within an organization or team.
Craft effective and appealing job vacancies.
Articulate roles and associated responsibilities clearly internally.