Practical guidance from experienced brand publishing practitioners and experts, researched and collated by leading analysts and journalists.
Actionable analysis of crucial brand publishing trends and developments, specifically designed to distinguish signal from noise.
Templates, samples and frameworks to accelerate brand publishing initiatives. Copy, rework and customize to start making progress in minutes.
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Formulating and documenting an effective brand publishing strategy.
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Evaluating and implementing organizational structures for editorial teams.
Instituting editorial processes and pitching systems
Creating, presenting and packaging engaging, useful and valuable content.
Writing in an interesting, accessible and responsible way.
Structuring an effective editing process and providing feedback to writers.
Programming events with engaging formats and valuable speakers and sessions.
Creating a podcast strategy and employing effective show formats.
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.
Review processes help ensure content doesn’t cause unintended consequences.
Examples of brand publishers producing valuable, original and engaging content.
Specific goals and intended business outcomes for brand publishing initiatives vary.
Many brand publishers routinely miss opportunities to easily create high-quality content.
Create clear and to-the-point pitches so ideas can be evaluated correctly.
Hold effective, dedicated content meetings that ensure momentum.
Keep content production moving in an organized, transparent and methodical way.
Ensure critical information is collected during interviews by asking candidates key questions.
Collect information and feedback from interviewers in an effective and methodical way.
Enable candidates to express how they imagine their role within an organization or team.
Craft effective and appealing job vacancies.
Articulate roles and associated responsibilities clearly internally.
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