Brand Publishing

Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices.

The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.

Editor Jessi Craig Shikman of First Round Review says she focuses on a blend of service-oriented and aspirational content.

Mastering a handful of common and established content types and formats — and learning to use them effectively — can quickly help any content creator engage audiences more effectively.

Brand publishers should ensure formats are distributed appropriately so they have the best shot at growing and reaching the right audience.

Brand publishing is growing up, which will benefit the discipline in the long haul.

Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.

The fintech firm’s editorial director, Julie Ross Godar, outlines its approach to sourced reporting and “editor-controlled beats”

Here are the publications by tech companies we’re keeping an eye on.

McKinsey Global Publishing uses content to externally reflect the company’s priorities.

Brands have a timely opportunity to engage live audiences as events ramp up again.

Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.

Brands are reconsidering the role that one branch of PR, media relations, plays.

Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.

Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.

Large audiences for brand publishing initiatives are meaningless if they don’t include the right people.

B2B or trade publishers can be ideal hunting grounds for brand publishers looking to kickstart or bolster their editorial efforts

It often takes months or even years for properly architected brand publishing initiatives to yield discernible results

Journalism-style “church-state” separations between editorial teams and the rest of the business can help brand publishers create more engaging and credible content.

Hiring managers should look for specific skillsets when hiring editorial talent.

It was the year that companies that were previously dabbling in content began to demonstrate serious commitments.

Agencies are in the business of selling expertise and guidance, but are largely failing to demonstrate it successfully via content and publishing initiatives.

Brands have historically shared data and research with media companies, but are increasingly using it to fuel their own content initiatives instead.

Finding editorial talent with expertise in specific verticals is hard, yet it’s critical for B2B and trade publications.

Talented journalists and writers are increasingly considering leaving the grind of media companies to join brand publishers instead.

Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on the topic.

Many brand publishers routinely miss opportunities to easily create high-quality content.

Review processes help ensure content doesn’t cause unintended consequences.

Brands at the beginning of their brand publishing journey face a key question: Build or buy?

The distinction between the two could become more pronounced if media companies refocus on their core competencies.

Venture capital firms are building newsrooms and launching publications to act as vehicles for their worldviews and perspectives.

Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.

Examples of brand publishers producing valuable, original and engaging content.

Specific goals and intended business outcomes for brand publishing initiatives vary.