Guides
Practical knowledge from experienced brand publishing practitioners and experts.
Insights
Actionable analysis of crucial brand publishing trends and developments.
Resources
Templates, samples and frameworks to accelerate brand publishing initiatives.
Guides
Introduction to brand publishing
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Brand publishing strategy
Formulating and documenting an effective brand publishing strategy.
Hiring writers and editors
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Structuring content teams
Evaluating and implementing organizational structures for editorial teams.
Editorial processes and pitching
Instituting editorial processes and pitching systems
Creating compelling content
Creating, presenting and packaging engaging, useful and valuable content.
Writing and reporting
Writing in an interesting, accessible and responsible way.
Editing and reviewing
Structuring an effective editing process and providing feedback to writers.
Events content
Programming events with engaging formats and valuable speakers and sessions.
Podcast content
Creating a podcast strategy and employing effective show formats.
Email newsletters
Establishing content-driven email initiatives.
Measuring success
Establishing metrics and key performance indicators to gauge the success of brand publishing efforts.
Brand Publishing Toolkit
Get unlimited access to all Brand Publishing Guides, Insights and Resources.
Insights
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Going direct: Why brand publishing is having a moment
Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.
Companies getting brand publishing right
Examples of brand publishers producing valuable, original and engaging content.
Avoiding friction with content review processes
Review processes help ensure content doesn’t cause unintended consequences.
Stop wasting content creation opportunities
Many brand publishers routinely miss opportunities to easily create high-quality content.
Why invest in brand publishing?
Specific goals and intended business outcomes for brand publishing initiatives vary.
Resources
Brand Publishing Toolkit
Get unlimited access to all Brand Publishing Guides, Insights and Resources.