Guides
Practical knowledge from experienced brand publishing practitioners and experts.
Insights
Actionable analysis of crucial brand publishing trends and developments.
Resources
Templates, samples and frameworks to accelerate brand publishing initiatives.
Latest Insights
Five skills to look for when hiring editorial talent
Hiring managers should look for specific skillsets when hiring editorial talent.
Who’s hiring in Brand Publishing
New and noteworthy open roles and job vacancies in Brand Publishing.
Brands love print magazines, but print rarely loves them back
Numerous high-profile brands’ have attempted to stand up print publications over the past decade. Most, however, tend to fail.
Brand publishing is competing for PR budgets
The growth of brand publishing may end up forcing a diminished role for PR, both in terms of money and strategic focus, as the levers of traditional PR no longer work as well as they used to.
2021 was the year brand publishing grew up
It was the year that companies that were previously dabbling in content began to demonstrate serious commitments.
Why more agencies should capitalize on brand publishing
Agencies are in the business of selling expertise and guidance, but are largely failing to demonstrate it successfully via content and publishing initiatives.
Data journalism is an opportunity for brand publishers
Brands have historically shared data and research with media companies, but are increasingly using it to fuel their own content initiatives instead.
Brands have an expertise advantage over B2B publishers
Finding editorial talent with expertise in specific verticals is hard, yet it’s critical for B2B and trade publications.
Brand publishing is winning the talent war
Talented journalists and writers are increasingly considering leaving the grind of media companies to join brand publishers instead.
Are brands winning Future of Work content?
Everyone’s writing about the future of the workplace. But brand publishers may be in a stronger place to create compelling content on the topic.
‘What should we write about?’: Stop leaving content opportunities on the table
Many brand publishers routinely miss opportunities to easily create high-quality content.
Avoiding friction with content review processes
Review processes help ensure content doesn’t cause unintended consequences.
Brand publishing: Build or buy?
Brands at the beginning of their brand publishing journey face a key question: Build or buy?
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Guides
Introduction to brand publishing
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Brand publishing strategy
Formulating and documenting an effective brand publishing strategy.
Hiring writers and editors
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Structuring content teams
Evaluating and implementing organizational structures for editorial teams.
Editorial processes and pitching
Instituting editorial processes and pitching systems
Creating compelling content
Creating, presenting and packaging engaging, useful and valuable content.
Writing and reporting
Writing in an interesting, accessible and responsible way.
Editing and reviewing
Structuring an effective editing process and providing feedback to writers.
Events content
Programming events with engaging formats and valuable speakers and sessions.
Podcast content
Creating a podcast strategy and employing effective show formats.
Email newsletters
Establishing content-driven email initiatives.
Measuring success
Establishing metrics and key performance indicators to gauge the success of brand publishing efforts.
Brand Publishing Toolkit
Get unlimited access to all Brand Publishing Guides, Insights and Resources.
Resources
Brand Publishing Toolkit
Get unlimited access to all Brand Publishing Guides, Insights and Resources.