Guides
Practical guidance from experienced brand publishing practitioners and experts, researched and collated by leading analysts and journalists.
Insights
Actionable analysis of crucial brand publishing trends and developments, specifically designed to distinguish signal from noise.
Resources
Templates, samples and frameworks to accelerate brand publishing initiatives. Copy, rework and customize to start making progress in minutes.
Guides
Introduction to brand publishing
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Brand publishing strategy
Formulating and documenting an effective brand publishing strategy.
Hiring writers and editors
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Structuring content teams
Evaluating and implementing organizational structures for editorial teams.
Editorial processes and pitching
Instituting editorial processes and pitching systems
Creating compelling content
Creating, presenting and packaging engaging, useful and valuable content.
Writing and reporting
Writing in an interesting, accessible and responsible way.
Editing and reviewing
Structuring an effective editing process and providing feedback to writers.
Events content
Programming events with engaging formats and valuable speakers and sessions.
Podcast content
Creating a podcast strategy and employing effective show formats.
Insights
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Going direct: Why brand publishing is having a moment
Interest in brand publishing has surged as high-profile companies launch publications and content initiatives.
Avoiding friction with content review processes
Review processes help ensure content doesn’t cause unintended consequences.
Companies getting brand publishing right
Examples of brand publishers producing valuable, original and engaging content.
Why invest in brand publishing?
Specific goals and intended business outcomes for brand publishing initiatives vary.
Stop wasting content creation opportunities
Many brand publishers routinely miss opportunities to easily create high-quality content.
Resources
Brand Publishing Toolkit
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