Google Update tanks search traffic for some brand publishers
Google’s latest Helpful Content Update is hurting some brand publishers’ performance in search results pages.
Brand Publishing Briefing: October 2
New update is hurting brand website search traffic, say some editors.
New guidance from Google could open the floodgates for AI-generated brand content
The search giant says its ranking algorithm will no longer attempt to delineate between content created by humans and that created by artificial intelligence.
Google no longer cares if content was created by artificial intelligence
The search giant said it will no longer attempt to delineate between content created by people and content generated by AI.
Bloomberg, NYT are hiring editors for employee engagement
Brand publishing can be a hugely effective tool for helping companies build awareness and engagement among current and prospective clients and customers. For many organizations, particularly in the post-COVID era.
Activision kills its newsletter in favor of social media
Activision is pivoting its publishing initiative away from newsletters to focus on social channels instead.
Cultures clash as more brands buy media companies
Freewheeling personalities and a drive for independence have led some brands to part ways with editorial entities they’ve acquired.
Brand Publishing Snapshot: Q3 2023
This report explores the trends that will shape brand publishing in the third quarter, and unpacks the developments that defined Q2.
Three content opportunities for venture capital firms
VC firms looking to launch or refocus their publishing strategies should focus their attention on three key areas: Data-driven content, live events, and emerging mediums.
Brand publishers grapple with legal questions around AI-generated content
Toolkits spoke with lawyers and IP experts and about the legal considerations brand publishers should keep in mind as they experiment with generative artificial intelligence.
Structuring content teams
Evaluating and implementing organizational structures for editorial teams.
Editing and reviewing
Structuring an effective editing process and providing feedback to writers.
Writing and reporting
Writing in an interesting, accessible and responsible way.
Creating compelling content
Creating, presenting and packaging engaging, useful and valuable content.
Editorial processes and pitching
Instituting editorial processes and pitching systems
Hiring writers and editors
Interviewing, evaluating and hiring great writers, content creators and editorial talent.
Brand publishing strategy
Formulating and documenting an effective brand publishing strategy.
Introduction to brand publishing
Companies are increasingly creating and publishing content in an effort to forge direct relationships with audiences.
Events content
Programming events with engaging formats and valuable speakers and sessions.
Podcast content
Creating a podcast strategy and employing effective show formats.
Cultures clash as more brands buy media companies
Freewheeling personalities and a drive for independence have led some brands to part ways with editorial entities they’ve acquired.
Brand Publishing Snapshot: Q3 2023
This report explores the trends that will shape brand publishing in the third quarter, and unpacks the developments that defined Q2.
Three content opportunities for venture capital firms
VC firms looking to launch or refocus their publishing strategies should focus their attention on three key areas: Data-driven content, live events, and emerging mediums.
Brand publishers grapple with legal questions around AI-generated content
Toolkits spoke with lawyers and IP experts and about the legal considerations brand publishers should keep in mind as they experiment with generative artificial intelligence.
Robinhood-owned Sherwood’s pitch to advertisers
Toolkits caught up with James Denis, a Vox veteran who is now charged with building out the new media brand’s monetization strategy.
How five leading brands structure their content teams and processes
We asked publishing heads from Google, Shopify and McKinsey about their team structures, workflows and processes.
Brand publications face questions around transparency and disclosures
As brand publishing proliferates, questions are mounting around how companies should disclose the nature of their relationships with publications they own or finance.
Activision Blizzard’s editor-in-chief on the company’s publishing ambitions
Andrew Nusca joined the Brand Publishing Show to discuss building a new editorial muscle inside the gaming giant.