We asked top marketing and editorial leaders what they expect from brand publishing in the coming year.
Robinhood-owned Sherwood Media acquires data newsletter Chartr
Robinhood’s media subsidiary, Sherwood Media, acquired Chartr, a free U.K.-based newsletter.
Is a retail media shakeout coming?
Consolidation and maturation are on the way.
The top brand publishing stories of 2023
The themes that resonated most with Toolkits readers in 2023.
Study: AI produces better marketing content than humans
New MIT study doesn’t bode well for human-generated content.
It was do or die for brand publishers In 2023
Brand publishers found themselves at a critical fork in the road: commit to high-quality content or bow out entirely.
Brand Publishing Briefing: December 3
Warning signs are sounding for AI-generated content.
The Trade Desk’s publication The Current raises a registration wall
The Current is using the Trade Desk’s OpenPass technology to power its registration wall.
Consumers say they are open to paying for brand content
86% of consumers say they would consider paying for content produced by brands.
Brand Publishing Briefing: November 27
Shake Shack launched a merchandise collection.