86% of consumers say they would consider paying for content produced by brands.
Brand Publishing Briefing: November 27
Shake Shack launched a merchandise collection.
The types of brand content consumers are likeliest to engage with
When it comes to the types of brand-funded content U.S. consumers recall engage with most, TV shows, films and video top the list, followed closely by social media content and recipes.
Brand Publishing Briefing: November 20
Penn officially launched Bet, its sportsbook with ESPN, a few months after the casino operator sold Barstool Sports back.
Brand content is trusted more when created by professional journalists
43% of consumers trust brand content more when it’s created by professional journalists, according to new research.
Brand Publishing Briefing: November 12
Hubspot-owned Trends is made available for free, after being a paid product since 2019.
Research: Consumers know brand content when they see it
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Brand Publishing Briefing: November 6
Hunterbrook is a new trading firm that will get journalists to report market-moving news and then trade on that information.
Practical and new: The brand content that consumers find most engaging
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.
Research: Low-value content erodes consumers’ trust in brands
71% of consumers say engaging and interesting content makes them trust brands more, but the same portion say poor-quality content makes them trust brands less.