Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.
Why brands should invest in publishing over publicity
Brands are reconsidering the role that one branch of PR, media relations, plays.
What brand publishers can learn from a16z’s Future
Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.
Brand publishing can boost employee engagement
Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.
This week: FanDuel and Boardroom’s partnership
FanDuel continues to push into media with a new partnership with Kevin Durant’s media company, Boardroom
Audience quality trumps scale for brand publishers
Large audiences for brand publishing initiatives are meaningless if they don’t include the right people.
This week: Binance invests in Forbes, Penn moves to own Barstool
Binance is making a $200 million investment in Forbes. It may be an attempt by the brand to use publishing to develop authority and credibility.
Business journalists are ideal targets for brand publishers
B2B or trade publishers can be ideal hunting grounds for brand publishers looking to kickstart or bolster their editorial efforts
This week: New publications at ProductBoard, Netflix
ProductBoard is launching a brand publication.
Why brand publishing is a long game
It often takes months or even years for properly architected brand publishing initiatives to yield discernible results