A wave of new generative AI tools is vying to win spots in brand publishers’ toolkits, as the race to help brands with content production ramps up.
Brand publishing teams prioritize flexibility to stave off cuts.
On this week’s episode of the Brand Publishing Show, we spoke with Huge editor-in-chief Jennifer Leigh Parker.
Expertise and domain knowledge may be less of a differentiator in a world of generative AI
Shopify’s editorial approach tells the stories of entrepreneurs and focuses on uplifting, aspirational, reported pieces that showcase their impact on their communities.
Technology companies are cutting brand publishing teams as they slash budgets more broadly
As brands’ journalistic ambitions grow, questions around how to define and maintain editorial independence are getting more difficult to answer.
Dentsu wants in on brand publishing, and home design brand publishers eye editorial independence.
Babylist acquires Expectful, and checking in on the first quarter.
Budgets contractions haven’t been as painful as some expected, and brand publishing executives see reason for optimism.