It often takes months or even years for properly architected brand publishing initiatives to yield discernible results
This week: Can brands cover climate change?
Climate change is the story of our times, yet many remain hesitant to associate themselves with it.
Why brand publishers should give editorial teams independence
Journalism-style “church-state” separations between editorial teams and the rest of the business can help brand publishers create more engaging and credible content.
This week: Brand publishing can help build employee trust
New hires at Andreessen Horowitz and Nordstrom indicate big content aspirations.
Five skills to look for when hiring editorial talent
Hiring managers should look for specific skillsets when hiring editorial talent.
This week: The editor-in-chief role has changed
The editor-in-chief role at publishers is expanding, which might play into the hands of brands looking to hire editorial talent.
Brands love print magazines, but print rarely loves them back
Numerous high-profile brands’ have attempted to stand up print publications over the past decade. Most, however, tend to fail.
This week: New and notable jobs in brand publishing
Brands are getting more serious about their publishing efforts, borrowing approaches from journalism to stand up fully-fledged editorial teams, put in place processes for pitching and reporting, and figure out how to create compelling content.
Brand publishing is competing for PR budgets
The growth of brand publishing may end up forcing a diminished role for PR, both in terms of money and strategic focus, as the levers of traditional PR no longer work as well as they used to.
This week: Netflix’s publishing ambitions
Netflix has been quietly building a brand publishing powerhouse under the leadership of former Allure editor-in-chief Michelle Lee