Brands are increasingly placing advertising alongside the content they produce, but rather than pitching it to third-party advertisers, some are finding it easier to “sell” that space to other teams within their own companies.
Brand Content Briefing: House of Netflix?
Welcome back to your essential weekly Briefing on what’s happening in brand content and why it matters.
Research: Consumer attitudes to brand content are evolving rapidly
Consumers are open to (and more judicious about) brand content, finds new research.
‘Time to hustle’: Content marketing is under pressure to demonstrate ROI
A thirst for measurement and a shift toward more data-driven decision-making is driving content marketers to search for ROI.
Amazon Rufus marries content, commerce and AI
Plus: Our new report on how brands are using AI for content generation
Media layoffs may drive more journalists to brands
For many who are now figuring out what comes next, the week brought new perspectives from the corner of the content world staffed by former journalists now working for non-media organizations.
Content steps into the limelight as CMO roles disappear
While it’s probably early days to call for the end of C-suite marketing roles, the purpose and position of marketing is shifting rapidly across many major companies.
Brand Publishing Briefing: January 16
Brands are a top destination for many former journalists and editors, according to new research.
Brand Publishing Briefing: January 8
Almost three-quarters of Americans are willing to share personal information with brands or retailers in exchange for access to coupons, deals, products or other perks.
Why tech companies pitching publishers are building their own publications
Companies that sell technology to publishers are building their own publications powered by those tools.