What to do when subscribers aren’t actually using the products or services they’re paying for.
Subscription insights from The Digital News Report
The Reuters Institute for the Study of Journalism released its annual Digital News Report last week, which included a handful of key takeaways for subscription publishers.
The shift to subscription simplicity
Publishers are increasingly moving away from convoluted pricing structures, vague product promises and overly complicated features, opting instead to package and price their subscription products as simply and clearly as possible.
4-week vs. monthly subscription billing for publishers
Publishers can extract additional subscription revenue by tying billing cycles to 4-week (or 28-day) periods instead of calendar months, but relatively few elect to do so.
Less is often more when it comes to subscriber benefits and features
Publishers can no longer overpromise and under-deliver with their products as subscribers demand greater value.
Advertising vs. subscription models
For many publishers, a blend of advertising and subscriptions is the optimal approach for maximizing revenue and driving sustainable growth.
Discounted subscription trials and promo offers are here to stay
Some publishers are using discounts and trials as a crutch, but others are using them to power sustainable subscriber and revenue growth.
‘Peak subscription’ and the paywall shakeup
Publishers will need to be more deliberate and realistic about the products and approaches they bring to market.
The shift to “freemium” subscription models
Publishers with metered subscription models are increasingly moving towards “freemium” approaches instead.
Using content recommendations to drive subscriptions
Content recommendations are an often underutilized tool for boosting subscriber conversions, retention and audience engagement.