Many news publishers have seen a slowdown in subscription conversions this year, and a reduction in traffic across all news sites is a key contributing factor.
Why subscriber churn isn’t always bad
For healthy and growing subscription businesses, some level of subscriber churn should be expected and welcomed.
The unblurring lines between journalism and brand publishing
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Product names can hinder subscription growth
Publishers might be selling their subscription products short by positioning them as “add-ons” or optional extras.
Paywalls could impact search traffic after Google update
Paywalls could negatively impact search rankings after Google’s page speed update.
Comparing server-side and client-side paywall technology
Each approach comes with advantages, drawbacks and unique considerations.
Implementing highly effective onboarding processes that help minimize churn and boost subscriber engagement, retention and revenue.