Why consumers cancel subscriptions to digital publications

53% of digital publication subscribers canceled at least one subscription in the first half of 2022.23% of people who have canceled subscriptions said they have done so because they weren’t using them enough.22% canceled because the cost increased, and 21% because they didn’t feel they were receiving good value for money. Lack of use, price increases and poor value for money top the list of reasons consumers cancel subscriptions to digital publications, according to research by Toolkits and National Research Group. Based on a study of 2,509 U.S. consumers, 53 percent of digital publication subscribers said they canceled at least one subscription during the first half of 2022. Twenty-three percent of people who have canceled subscriptio