Publishers adding new subscription cancellation methods will need to tread carefully to manage the impact they could have on their businesses.
Publishers are reconsidering Google AMP
Publishers are weighing if the benefits of AMP outweigh the technical and logistical headaches of supporting it.
Retention discounts aren’t just about retaining revenue
Retention offers and “save rates” are about more than revenue. Keeping subscribers onboard can help drive publishers’ businesses in various ways.
How Substack has grown the market for subscriptions
Questions remain about its long-term prospects, but Substack and its writers have helped grow the market for subscription-funded content.
Will Twitter help readers bypass publisher paywalls?
Twitter is now offering ad-free experiences when tapping through to a range of publisher sites with a new paid product it’s calling “Blue”.
Reducing passive subscriber churn
Tactics for mitigating passive subscriber churn and minimizing lost revenue from payment failures.
The Great Rebundling: Media companies are acqui-hiring independent newsletters and publications
Publishers are scooping up small subscription publications and newsletters written by prominent independent journalists and creators.
Traffic dip contributes to subscription slowdowns for news publishers
Many news publishers have seen a slowdown in subscription conversions this year, and a reduction in traffic across all news sites is a key contributing factor.
How to handle “sleeper” subscribers
What to do when subscribers aren’t actually using the products or services they’re paying for.
Why subscriber churn isn’t always bad
For healthy and growing subscription businesses, some level of subscriber churn should be expected and welcomed.