With little room left for discounting, publishers attempted to entice new subscribers with extended promotional periods instead.
A difficult month for ad-supported publishers
It’s been a rough few weeks for publishers whose businesses primarily rely on revenue from advertising and sponsorships, but subscription-first publishers say their revenues are holding up relatively well.
Are fewer people paying for publishers’ subscription products?
The total number of individuals in the U.S. paying for digital publications could be contracting.
Nearly a third of subscribers expect to cancel subscriptions this year
29% of subscribers to digital publications plan to reduce the number of subscriptions they hold by the end of the year.
Tackling paywall circumvention
Publishers are increasingly questioning if they’re doing enough to protect subscriber-only content.
Why consumers cancel subscriptions to digital publications
Lack of use, price increases and poor value for money top the list of reasons consumers cancel subscriptions to digital publications.
Insider recalibrates its subscription approach
The news publisher is better aligning its revenue model with its current newsroom capabilities and output.
Twitter could enable Blue subscribers to bypass publishers’ paywalls
New owner Elon Musk said the company wants to partner with and pass revenue to publishers.
Are publishers’ subscription products delivering value for money?
Three-quarters of consumers say they are satisfied with the value they get from digital publication subscriptions.
How The Dispatch reached 35,000 paying subscribers in three years
CEO and editor, Steve Hayes, joined the latest episode of The Subscription Publishing Show.