Jack Marshall

Co-Founder, Toolkits

About Jack Marshall

Jack is an editor, media operator and product manager with deep experience as a journalist and in building and managing successful content-led digital products and subscription businesses for leading media companies.

Having spent 15 years covering the business of digital media and publishing as a reporter and editor at brands including The Wall Street Journal, Digiday, Incisive Media and News Corp., Jack has subsequently built and operated subscription products and consumer revenue initiatives for a variety of audiences across a range of verticals both within media companies and as an outside advisor and consultant.

Prior to co-founding Toolkits, Jack was managing director of subscriptions at Digiday Media, where he established and built multimillion dollar subscription and memberships revenue lines across a portfolio of publications, including Digiday, Glossy and Modern Retail.

He now leads Toolkits’ coverage and analysis of subscription publishing and media, and advises publishers and media companies on how best to establish, grow and optimize engaging and sustainable digital content products, and how to drive subscription revenue effectively as part of a broader revenue mix.