Publishers can extract additional subscription revenue by tying billing cycles to 4-week (or 28-day) periods instead of calendar months.
The rise of the registration wall
Why registration walls have become an integral part of many publishers’ product approaches.
Advertising vs. subscriptions and the shift to freemium
For many publishers, a blend of advertising and subscriptions is the optimal approach for maximizing revenue and driving sustainable growth.
Discounted subscription trials and promo offers are here to stay
Some publishers are using discounts and trials as a crutch, but others are using them to power sustainable subscriber and revenue growth.
‘Peak subscription’ and the paywall shakeup
Publishers will need to be more deliberate and realistic about the products and approaches they bring to market.
The pros and cons of metered paywalls
How publishers can determine if a metered or freemium model is best for their subscription businesses.
Using content recommendations to drive subscriptions
Content recommendations are an often underutilized tool for boosting subscriber conversions, retention and audience engagement.
The pros and cons of monthly, quarterly and annual subscription terms
Key considerations for evaluating which subscription terms to adopt and promote, and how to position and price them in relation to each other.
Reliability is crucial when selecting subscription tools and technology
Inconsistent and unreliable tools risk hurting sales and revenue, and jeopardizing audience experiences and relationships.
Audiences are increasingly looking for ways to bypass publishers’ paywalls
As more content moves behind paywalls, audiences are increasingly looking for ways to access it without paying.