Jack Marshall

Publishers can extract additional subscription revenue by tying billing cycles to 4-week (or 28-day) periods instead of calendar months.

Why registration walls have become an integral part of many publishers’ product approaches.

For many publishers, a blend of advertising and subscriptions is the optimal approach for maximizing revenue and driving sustainable growth.

Some publishers are using discounts and trials as a crutch, but others are using them to power sustainable subscriber and revenue growth.

Publishers will need to be more deliberate and realistic about the products and approaches they bring to market.

How publishers can determine if a metered or freemium model is best for their subscription businesses.

Content recommendations are an often underutilized tool for boosting subscriber conversions, retention and audience engagement.

Key considerations for evaluating which subscription terms to adopt and promote, and how to position and price them in relation to each other.

As more content moves behind paywalls, audiences are increasingly looking for ways to access it without paying.