Publishers including the New York Times and the Wall Street Journal are broadening their target audiences in an effort to grow their subscriber bases.
Publishers are rethinking their definitions of “audience”
Some publishers are accepting that their actual “audiences” may be much smaller than they’ve previously chosen to believe.
Publishers test new Offerwall monetization tool from Google
Audiences unlock access to content by selecting from a range of options such as purchasing a subscription, viewing a video ad, sharing data, or making a micropayment for short-term access.
Subscription insights from New York Times publisher A. G. Sulzberger
NYT’s publisher, A. G. Sulzberger, provided some valuable insights into how NYT is thinking about the subscription model.
‘Transparency first’: Publishers align subscription practices more closely with their editorial promises
News publishers are becoming more transparent and direct about their subscription products and practices in an attempt to boost their credibility with audiences.
Reports of the subscription model’s demise are greatly exaggerated
Many news publishers remain firmly committed to subscription products even as some of their competitors struggle to make them work.
Publishers adapt as scrutiny of subscription cancellation practices mounts
Publishers are responding as it becomes clear that trapping consumers in unwanted subscriptions will not prove a viable long-term strategy.
The New York Times grew digital subscription revenue nearly 13% in 2023
The company added 300,000 paid digital subscribers in the fourth quarter, which is more than it added during any quarter for the previous year.
An eventful news cycle could fuel subscription growth in 2024
A busy news cycle presents an opportunity to reach and engage new paying subscribers and deepen relationships with existing ones.
Subscription Publishing Briefing: January 22
Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.