The average price offered to new subscribers dropped 43% between June 2022 and June 2023, according to Toolkits research.
More U.S. consumers are paying for news, but establishing long-term subscriber relationships remains challenging.
The publisher faces legal action for failing to present its subscription pricing in a bolded typeface.
The publisher’s chief growth and customer officer, Hannah Yang, provides insight into the tactics and approaches underpinning its subscription growth.
The rise of AI-generated content could help news publishers establish stronger relationships with audiences.
Helping news publishers build subscription and reader revenue could enable Google to maintain access to their content.
Publishers are developing their own artificial intelligence features in an effort to grow engagement with their audiences and add value for paying subscribers.
Google has unveiled a significant overhaul of its search that will bake AI-generated responses directly into search responses.
The publisher’s subscription business continues to prove more resilient than its advertising business as economic instability persists.
A growing number of publishers are tying billing cycles to 4-week (or 28-day) periods instead of calendar months.