OpenAI now has content licensing agreements in place with several major global publishers including News Corp, Axel Springer, The Atlantic, Vox Media, Financial Times, Dotdash Meredith, Le Monde, and Associated Press.
Publishers have positioned those deals as wins for their businesses and evidence the generative AI firm fairly values access to their content. But for publishers mulling the possibility of their own AI licensing arrangements, several key questions are now top of mind:
- Is “playing ball” with OpenAI in publishers' best interests long-term?
- How much are publishers being paid, and how is their content being valued?
- Do publishers have any meaningful leverage in negotiations with OpenAI, or are they essentially taking whatever they can get?
- What types of publishers might benefit most from licensing deals, and which have the most to lose without them?
- How many licensing deals will OpenAI strike, and do publishers risk “missing the boat” if they fail to strike agreements soon?
- Are deals exclusive, and could a bidding war drive up prices for access to publishers’ content?
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