Tactics for mitigating passive subscriber churn and minimizing lost revenue from payment failures.
Publishers are scooping up small subscription publications and newsletters written by prominent independent journalists and creators.
Many news publishers have seen a slowdown in subscription conversions this year, and a reduction in traffic across all news sites is a key contributing factor.
For healthy and growing subscription businesses, some level of subscriber churn should be expected and welcomed.
The distinction between the two could become more pronounced if media companies refocus on their core competencies.
Publishers might be selling their subscription products short by positioning them as “add-ons” or optional extras.
Paywalls could negatively impact search rankings after Google’s page speed update.
Each approach comes with advantages, drawbacks and unique considerations.
Implementing highly effective onboarding processes that help minimize churn and boost subscriber engagement, retention and revenue.