Key considerations for evaluating which subscription terms to adopt and promote, and how to position and price them in relation to each other.
Reliability is crucial when selecting subscription tools and technology
Inconsistent and unreliable tools risk hurting sales and revenue, and jeopardizing audience experiences and relationships.
Audiences are increasingly looking for ways to bypass publishers’ paywalls
As more content moves behind paywalls, audiences are increasingly looking for ways to access it without paying.
The risks of subscriber conversion incentives for editorial teams
Conversion-related goals and incentives inevitably dictate the nature of publishers’ content and products.
‘Unlimited’ content is not an appealing prospect for most audiences
Subscription products oriented around analysis, insight, context and efficiency are often deemed more valuable.
The dangers of prescriptive publisher tools
Cookie-cutter approaches to subscription businesses rarely end well, even if they prove effective in the short-term.
Subscription publishers reorient to quality and value
For many subscription publishers, the year ahead will be defined by a reorientation towards quality and value across their products, operations and businesses.
Rethinking the subscriber volume chase
A reorientation around revenue instead of subscriber volume will likely prove beneficial for many publishers.
The benefits of value-based subscription pricing
When pricing subscription products, publishers should focus more carefully on the value perceptions of their audiences.
Value trumps price when evaluating subscription monetization tools
Focusing on price can result in publishers and creators adopting tools that may limit the long-term potential of their businesses.