A new program called Sponsored Editorial Content lets publishers stitch pre-roll ads into their organic video content on the platform.
News publishers hope for an election-driven subscription boost
An eventful year for news could help grow subscriber retention and revenue, even if it doesn’t drive spikes in new conversions.
Original reporting is table stakes for publishers in an AI world
Publishers are recognizing their futures hinge on the ability to uncover new information and contextualize and present it in ways that AI cannot.
More publishers license content to AI, marketers are ‘going direct’ again
Introducing The Toolkits Show, our new podcast making sense of the major themes, trends, and developments shaping the business of content.
Research: Consumer attitudes to publishers’ subscription products
Consumer attitudes to publishers’ subscription products are evolving as media companies place greater emphasis on generating revenue directly from their audiences.
‘Lifting all boats’: Publishers explore total revenue optimization
Publishers are thinking carefully about how monetization opportunities should be prioritized to extract as much revenue as possible from their audiences.
News publishers broaden target audiences in search of subscriber growth
Publishers including the New York Times and the Wall Street Journal are broadening their target audiences in an effort to grow their subscriber bases.
Publishers are rethinking their definitions of “audience”
Some publishers are accepting that their actual “audiences” may be much smaller than they’ve previously chosen to believe.
Publishers test new Offerwall monetization tool from Google
Audiences unlock access to content by selecting from a range of options such as purchasing a subscription, viewing a video ad, sharing data, or making a micropayment for short-term access.
Subscription insights from New York Times publisher A. G. Sulzberger
NYT’s publisher, A. G. Sulzberger, provided some valuable insights into how NYT is thinking about the subscription model.