Introducing The Toolkits Show, our new podcast making sense of the major themes, trends, and developments shaping the business of content.
Research: Consumer attitudes to publishers’ subscription products
Consumer attitudes to publishers’ subscription products are evolving as media companies place greater emphasis on generating revenue directly from their audiences.
‘Lifting all boats’: Publishers explore total revenue optimization
Publishers are thinking carefully about how monetization opportunities should be prioritized to extract as much revenue as possible from their audiences.
News publishers broaden target audiences in search of subscriber growth
Publishers including the New York Times and the Wall Street Journal are broadening their target audiences in an effort to grow their subscriber bases.
Publishers are rethinking their definitions of “audience”
Some publishers are accepting that their actual “audiences” may be much smaller than they’ve previously chosen to believe.
Publishers test new Offerwall monetization tool from Google
Audiences unlock access to content by selecting from a range of options such as purchasing a subscription, viewing a video ad, sharing data, or making a micropayment for short-term access.
Subscription insights from New York Times publisher A. G. Sulzberger
NYT’s publisher, A. G. Sulzberger, provided some valuable insights into how NYT is thinking about the subscription model.
‘Transparency first’: Publishers align subscription practices more closely with their editorial promises
News publishers are becoming more transparent and direct about their subscription products and practices in an attempt to boost their credibility with audiences.
Reports of the subscription model’s demise are greatly exaggerated
Many news publishers remain firmly committed to subscription products even as some of their competitors struggle to make them work.
Publishers adapt as scrutiny of subscription cancellation practices mounts
Publishers are responding as it becomes clear that trapping consumers in unwanted subscriptions will not prove a viable long-term strategy.