Consumers are frustrated by the subscription practices employed by many companies, and would support any changes that give them greater control.
Promotional subscription prices nearly halved in the past year
The average price offered to new subscribers dropped 43% between June 2022 and June 2023, according to Toolkits research.
Subscription insights from the 2023 Digital News Report
More U.S. consumers are paying for news, but establishing long-term subscriber relationships remains challenging.
Subscription law complexity highlighted by New York Times lawsuit
The publisher faces legal action for failing to present its subscription pricing in a bolded typeface.
5 subscription lessons from The New York Times’ chief growth officer
The publisher’s chief growth and customer officer, Hannah Yang, provides insight into the tactics and approaches underpinning its subscription growth.
‘A torrent of crap’: News publishers see trust as a differentiator as AI content proliferates
The rise of AI-generated content could help news publishers establish stronger relationships with audiences.
Google steps up subscription initiatives for publishers as it transitions to AI-driven search
Helping news publishers build subscription and reader revenue could enable Google to maintain access to their content.
Publishers experiment with their own AI-powered chatbots
Publishers are developing their own artificial intelligence features in an effort to grow engagement with their audiences and add value for paying subscribers.
Google’s new AI search experience could significantly reduce traffic to publishers’ sites
Google has unveiled a significant overhaul of its search that will bake AI-generated responses directly into search responses.
NYT continues to grow subscribers as advertising revenue dips
The publisher’s subscription business continues to prove more resilient than its advertising business as economic instability persists.