Consumers may be spending on subscriptions less cautiously than they were last year, when fears of a recession were more acute.
No sign of peak subscription: Consumers continue to grow their subscription portfolios
29% of subscribers say they hold more digital publication subscriptions than they did 12 months ago, while just 7% have fewer, according to new research.
Consumers say they would buy more subscriptions if canceling was easier
Two-thirds of U.S. consumers say they would be more likely to subscribe to digital publications if the process of canceling subscriptions was easier, according to new research conducted by Toolkits and National Research Group.
Subscription Publishing Briefing: October 23
Better churn metrics, and inside The Economist’s paid podcast strategy.
Subscription Publishing Briefing: October 16
Better churn metrics, and inside The Economist’s paid podcast strategy.
Subscription Publishing Briefing: October 2
New data on consumer perception of news subscriptions from The Reuters Institute, and Apple connects its Podcasts app to publisher subscriptions.
Misleading subscription practices risk undermining publishers’ editorial credibility
Aggressive acquisition and retention approaches can help publishers boost revenue in the short term, but they risk undermining credibility with audiences.
Subscription Publishing Briefing: September 25
CNN mulls new digital subscription products, and The Washington Post offers free subscriptions to Panera customers.
Passive renewals could boost subscription revenue by 200%
New research highlights the extent to which some publishers might be relying on revenue from unengaged and inattentive portions of their subscriber bases.
Quantifying paywall circumvention remains a challenge
Few publishers have an accurate read on what portion of their audiences might be bypassing their paywalls, let alone a nuanced understanding of the impact it could have on their businesses.