New data on consumer perception of news subscriptions from The Reuters Institute, and Apple connects its Podcasts app to publisher subscriptions.
Aggressive acquisition and retention approaches can help publishers boost revenue in the short term, but they risk undermining credibility with audiences.
CNN mulls new digital subscription products, and The Washington Post offers free subscriptions to Panera customers.
New research highlights the extent to which some publishers might be relying on revenue from unengaged and inattentive portions of their subscriber bases.
Few publishers have an accurate read on what portion of their audiences might be bypassing their paywalls, let alone a nuanced understanding of the impact it could have on their businesses.
Consumers are frustrated by the subscription practices employed by many companies, and would support any changes that give them greater control.
The average price offered to new subscribers dropped 43% between June 2022 and June 2023, according to Toolkits research.
More U.S. consumers are paying for news, but establishing long-term subscriber relationships remains challenging.
The publisher faces legal action for failing to present its subscription pricing in a bolded typeface.
The publisher’s chief growth and customer officer, Hannah Yang, provides insight into the tactics and approaches underpinning its subscription growth.