Audiences unlock access to content by selecting from a range of options such as purchasing a subscription, viewing a video ad, sharing data, or making a micropayment for short-term access.
NYT’s publisher, A. G. Sulzberger, provided some valuable insights into how NYT is thinking about the subscription model.
News publishers are becoming more transparent and direct about their subscription products and practices in an attempt to boost their credibility with audiences.
Many news publishers remain firmly committed to subscription products even as some of their competitors struggle to make them work.
Publishers are responding as it becomes clear that trapping consumers in unwanted subscriptions will not prove a viable long-term strategy.
The company added 300,000 paid digital subscribers in the fourth quarter, which is more than it added during any quarter for the previous year.
A busy news cycle presents an opportunity to reach and engage new paying subscribers and deepen relationships with existing ones.
Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.
Consumers believe publishers’ content is generally higher quality and more trustworthy when they have to pay to access it, new research finds.
Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.