Publishers’ skepticism is softening as their subscription businesses mature and the thirst for new marketing and monetization options becomes more acute.
The Toronto Star launches micropayments
The Canadian publication is among the first major news outlets to experiment with the monetization approach.
Are publishers relying too heavily on subscription discounting?
There’s little data to suggest discounting for news subscriptions is any more prevalent (or concerning) than it is in other industries.
The Apple News opportunity
Publishers are increasingly looking to Apple’s news aggregation product to reach and engage new audiences.
Half of consumers are willing to pay for news
53% of consumers say they would pay for access to news in some capacity, according to The Reuters Institute.
Are monthly subscribers worthless?
Publishers are emphasizing longer subscription terms as sampling of their content increasingly occurs on third-party platforms.
Google urges publishers to diversify distribution beyond search
One of the best ways to be successful in Google search is to think beyond it, according to the company’s search liaison.
A pivotal year for news publishers
As challenges to their business models mount, 2024 is shaping up to be a make-or-break year for news publishers.
Key questions around OpenAI’s licensing deals with publishers
For publishers mulling the possibility of their own AI licensing arrangements, several key questions are now top of mind.
Publishers double down on subscriptions as broader challenges mount
Many believe robust subscription revenue is becoming increasingly important for maintaining viable businesses as the media landscape shifts quickly around them.