New data on consumer perception of news subscriptions from The Reuters Institute, and Apple connects its Podcasts app to publisher subscriptions.
Misleading subscription practices risk undermining publishers’ editorial credibility
Aggressive acquisition and retention approaches can help publishers boost revenue in the short term, but they risk undermining credibility with audiences.
Subscription Publishing Briefing: September 25
CNN mulls new digital subscription products, and The Washington Post offers free subscriptions to Panera customers.
Passive renewals could boost subscription revenue by 200%
New research highlights the extent to which some publishers might be relying on revenue from unengaged and inattentive portions of their subscriber bases.
Quantifying paywall circumvention remains a challenge
Few publishers have an accurate read on what portion of their audiences might be bypassing their paywalls, let alone a nuanced understanding of the impact it could have on their businesses.
Click-to-cancel: Public comments on FTC proposal highlight subscription frustrations
Consumers are frustrated by the subscription practices employed by many companies, and would support any changes that give them greater control.
Promotional subscription prices nearly halved in the past year
The average price offered to new subscribers dropped 43% between June 2022 and June 2023, according to Toolkits research.
Subscription insights from the 2023 Digital News Report
More U.S. consumers are paying for news, but establishing long-term subscriber relationships remains challenging.
Subscription law complexity highlighted by New York Times lawsuit
The publisher faces legal action for failing to present its subscription pricing in a bolded typeface.
5 subscription lessons from The New York Times’ chief growth officer
The publisher’s chief growth and customer officer, Hannah Yang, provides insight into the tactics and approaches underpinning its subscription growth.