Consumers believe publishers’ content is generally higher quality and more trustworthy when they have to pay to access it, new research finds.
Subscription themes that shaped 2023
Approaches evolved and matured as subscriptions became a more central part of publishers’ audience offerings and business models.
Appetite for ad-free publisher subscriptions could be growing
Consumers say their distaste for advertising within publishers’ subscription products is growing, suggesting appetites for ad-free experiences could be growing too.
Introductory discounts drive subscription purchases, consumers say
73% of consumers say they’re more likely to subscribe to digital publications when offered introductory discounts.
Subscription Publishing Briefing: November 27
Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.
Publishers with subscription revenue are faring better than those without
Debates about the merits of subscription models continue, but publishers with reader revenue appear to be faring better in the current media environment than those without.
Subscription Publishing Briefing: November 20
Advertising annoys subscribers, inside NYT’s dynamic paywall, and publishers with subscription revenue are fairing better than those without.
Over half of readers attempt to circumvent publishers’ paywalls
58% of digital publication readers say they regularly attempt to circumvent paywalls, down slightly from 63% in 2022.
Publishers enter the era of paid distribution
Organic distribution is winding down, and publishers wishing to drive traffic to their owned and operated properties should increasingly expect to pay for it.
Satisfaction with publishers’ subscription products is growing
More consumers are satisfied with the value for money they get from publishers’ digital subscription products now than in 2022, according to new research.