Subscriber growth is proving challenging but publisher revenue faces headwinds across the board.
Skift’s Jason Clampet on building a suite of B2B subscription products
The publisher now offers four distinct subscription products tailored to the needs of different groups of professionals across the travel industry.
Why publishers are unbundling subscription features
Publishers are moving away from broad catch-all subscription products and instead offering multiple products designed to service the needs of more targeted and granular audience segments.
The Logic’s David Skok on funding quality journalism with subscriptions
CEO David Skok unpacks The Logic’s approach to subscriptions on the latest episode of The Subscription Publishing Show.
Promotional subscription prices dropped again in August
The average promotional price for large publishers’ subscription products dropped for the second month in a row, Toolkits research found.
Publishers share their biggest subscription challenges
Subscriber acquisition and retention, data and analytics, pricing and promotional approaches and emerging technologies and tools top the list.
The ‘secret’ to NYT’s subscription growth: Quality content
NYT executives repeatedly attribute subscriber growth to its ability to offer high-quality content from leading journalists on an ongoing basis.
Major news publishers grow revenue with a blend of subscriptions and advertising
Subscription models aren’t right for every publisher, but some are building robust advertising and subscription businesses alongside each other.
Quantifying sleeper subscribers requires a nuanced approach
Metrics tailored to specific products and audiences are required for publishers to understand and manage sleeper populations effectively.
Large publishers reduced promotional subscription prices by 16% in July
The average price offered to new subscribers dropped between June and July, Toolkits research found.