It will become increasingly clear in the months ahead which technologies, tools and platforms are best equipped to support their long-term success.
The rise of the registration wall
Registration walls are emerging as an integral part of many publishers’ product approaches as they attempt to forge closer relationships with audiences.
75% of large subscription publishers offer discounted trials
The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
Managing “sleeper” subscribers
What to do when subscribers aren’t actually using the products or services they’re paying for.
Subscription insights from The 2022 Digital News Report
The Reuters Institute for the Study of Journalism released its annual Digital News Report last week, which included a handful of key takeaways for subscription publishers.
The shift to subscription simplicity
Publishers are increasingly moving away from convoluted pricing structures, vague product promises and overly complicated features, opting instead to package and price their subscription products as simply and clearly as possible.
4-week vs. monthly subscription billing for publishers
Publishers can extract additional subscription revenue by tying billing cycles to 4-week (or 28-day) periods instead of calendar months, but relatively few elect to do so.
Less is often more when it comes to subscriber benefits and features
Publishers can no longer overpromise and under-deliver with their products as subscribers demand greater value.
Advertising vs. subscription models
For many publishers, a blend of advertising and subscriptions is the optimal approach for maximizing revenue and driving sustainable growth.
Discounted subscription trials and promo offers are here to stay
Some publishers are using discounts and trials as a crutch, but others are using them to power sustainable subscriber and revenue growth.