A reorientation around revenue instead of subscriber volume will likely prove beneficial for many publishers.
When pricing subscription products, publishers should focus more carefully on the value perceptions of their audiences.
Focusing on price can result in publishers and creators adopting tools that may limit the long-term potential of their businesses.
Softening demand for news-focussed subscription products is driving publishers to broaden their content offerings.
Some ongoing challenges for subscription publishers were underscored by a handful of key themes, trends and developments that shaped the year.
Publishers adding new subscription cancellation methods will need to tread carefully to manage the impact they could have on their businesses.
Publishers are weighing if the benefits of AMP outweigh the technical and logistical headaches of supporting it.
Retention offers and “save rates” are about more than revenue. Keeping subscribers onboard can help drive publishers’ businesses in various ways.
Questions remain about its long-term prospects, but Substack and its writers have helped grow the market for subscription-funded content.
Twitter is now offering ad-free experiences when tapping through to a range of publisher sites with a new paid product it’s calling “Blue”.