Some publishers are using discounts and trials as a crutch, but others are using them to power sustainable subscriber and revenue growth.
‘Peak subscription’ and the paywall shakeup
Publishers will need to be more deliberate and realistic about the products and approaches they bring to market.
The shift to “freemium” subscription models
Publishers with metered subscription models are increasingly moving towards “freemium” approaches instead.
Using content recommendations to drive subscriptions
Content recommendations are an often underutilized tool for boosting subscriber conversions, retention and audience engagement.
The pros and cons of monthly, quarterly and annual subscription terms
Key considerations for evaluating which subscription terms to adopt and promote, and how to position and price them in relation to each other.
Reliability is crucial when selecting subscription tools and technology
Inconsistent and unreliable tools risk hurting sales and revenue, and jeopardizing audience experiences and relationships.
Audiences are increasingly looking for ways to bypass publishers’ paywalls
As more content moves behind paywalls, audiences are increasingly looking for ways to access it without paying.
The risks of subscriber conversion incentives for editorial teams
Conversion-related goals and incentives inevitably dictate the nature of publishers’ content and products.
‘Unlimited’ content is not an appealing prospect for most audiences
Subscription products oriented around analysis, insight, context and efficiency are often deemed more valuable.
The dangers of prescriptive publisher tools
Cookie-cutter approaches to subscription businesses rarely end well, even if they prove effective in the short-term.