For many subscription publishers, the year ahead will be defined by a reorientation towards quality and value across their products, operations and businesses.
Rethinking the subscriber volume chase
A reorientation around revenue instead of subscriber volume will likely prove beneficial for many publishers.
The benefits of value-based subscription pricing
When pricing subscription products, publishers should focus more carefully on the value perceptions of their audiences.
Value trumps price when evaluating subscription monetization tools
Focusing on price can result in publishers and creators adopting tools that may limit the long-term potential of their businesses.
News publishers diversify as demand for news subscriptions dwindles
Softening demand for news-focussed subscription products is driving publishers to broaden their content offerings.
Subscription publishers got a reality check in 2021
Some ongoing challenges for subscription publishers were underscored by a handful of key themes, trends and developments that shaped the year.
FTC click-to-cancel demands create headaches for some publishers
Publishers adding new subscription cancellation methods will need to tread carefully to manage the impact they could have on their businesses.
Publishers are reconsidering Google AMP
Publishers are weighing if the benefits of AMP outweigh the technical and logistical headaches of supporting it.
Retention discounts aren’t just about retaining revenue
Retention offers and “save rates” are about more than revenue. Keeping subscribers onboard can help drive publishers’ businesses in various ways.
How Substack has grown the market for subscriptions
Questions remain about its long-term prospects, but Substack and its writers have helped grow the market for subscription-funded content.