Publishers are moving away from broad catch-all subscription products and instead offering multiple products designed to service the needs of more targeted and granular audience segments.
CEO David Skok unpacks The Logic’s approach to subscriptions on the latest episode of The Subscription Publishing Show.
The average promotional price for large publishers’ subscription products dropped for the second month in a row, Toolkits research found.
Subscriber acquisition and retention, data and analytics, pricing and promotional approaches and emerging technologies and tools top the list.
NYT executives repeatedly attribute subscriber growth to its ability to offer high-quality content from leading journalists on an ongoing basis.
Subscription models aren’t right for every publisher, but some are building robust advertising and subscription businesses alongside each other.
Metrics tailored to specific products and audiences are required for publishers to understand and manage sleeper populations effectively.
The average price offered to new subscribers dropped between June and July, Toolkits research found.
Subscription technology provider Piano released its 2022 benchmark report last week. The company’s tech is embedded on hundreds of publisher sites so it has good visibility into subscriber trends developing across the industry.
It will become increasingly clear in the months ahead which technologies, tools and platforms are best equipped to support their long-term success.