The power of subscriber retention, and what publishing leaders expect from subscriptions in 2023
‘Show the money’: Publishers prioritize monetization over subscriber growth
In a precarious economic climate, subscription publishers are focusing their attention firmly on revenue over subscriber growth.
Subscription trends that shaped 2022
Publishers’ approaches evolved and matured as economic conditions tightened.
Longer promotional periods fueled publishers’ Cyber Monday subscription offers
With little room left for discounting, publishers attempted to entice new subscribers with extended promotional periods instead.
A difficult month for ad-supported publishers
It’s been a rough few weeks for publishers whose businesses primarily rely on revenue from advertising and sponsorships, but subscription-first publishers say their revenues are holding up relatively well.
Are fewer people paying for publishers’ subscription products?
The total number of individuals in the U.S. paying for digital publications could be contracting.
Nearly a third of subscribers expect to cancel subscriptions this year
29% of subscribers to digital publications plan to reduce the number of subscriptions they hold by the end of the year.
Tackling paywall circumvention
Publishers are increasingly questioning if they’re doing enough to protect subscriber-only content.
Why consumers cancel subscriptions to digital publications
Lack of use, price increases and poor value for money top the list of reasons consumers cancel subscriptions to digital publications.
Insider recalibrates its subscription approach
The news publisher is better aligning its revenue model with its current newsroom capabilities and output.