When it comes to the types of brand-funded content U.S. consumers recall engage with most, TV shows, films and video top the list, followed closely by social media content and recipes.
Brand Publishing Briefing: November 20
Penn officially launched Bet, its sportsbook with ESPN, a few months after the casino operator sold Barstool Sports back.
Brand content is trusted more when created by professional journalists
43% of consumers trust brand content more when it’s created by professional journalists, according to new research.
Brand Publishing Briefing: November 12
Hubspot-owned Trends is made available for free, after being a paid product since 2019.
Research: Consumers know brand content when they see it
43% of digital content consumers say they find it “easy” to tell when content is brand-funded, new research finds.
Brand Publishing Briefing: November 6
Hunterbrook is a new trading firm that will get journalists to report market-moving news and then trade on that information.
Practical and new: The brand content that consumers find most engaging
Consumers are most receptive to content from brands when it’s useful or when it tells them something they don’t know.
Research: Low-value content erodes consumers’ trust in brands
71% of consumers say engaging and interesting content makes them trust brands more, but the same portion say poor-quality content makes them trust brands less.
Brand Publishing Briefing: October 30
How IKEA organizes its content and publishing team to prioritize employee communications.
One-third of consumers trust content published by brands more than traditional media organizations
Declining trust in media may have opened up opportunities for brands’ content offerings, according to new research conducted by Toolkits and National Research Group.