Google updates cause further headaches for publishers, and Bloomberg Media reached 500,000 subscriptions.
Publishers with subscription revenue are faring better than those without
Debates about the merits of subscription models continue, but publishers with reader revenue appear to be faring better in the current media environment than those without.
Subscription Publishing Briefing: November 20
Advertising annoys subscribers, inside NYT’s dynamic paywall, and publishers with subscription revenue are fairing better than those without.
Over half of readers attempt to circumvent publishers’ paywalls
58% of digital publication readers say they regularly attempt to circumvent paywalls, down slightly from 63% in 2022.
Publishers enter the era of paid distribution
Organic distribution is winding down, and publishers wishing to drive traffic to their owned and operated properties should increasingly expect to pay for it.
Satisfaction with publishers’ subscription products is growing
More consumers are satisfied with the value for money they get from publishers’ digital subscription products now than in 2022, according to new research.
Subscription Publishing Briefing: November 6
The psychology of subscription products, and consumers continue to add more subscriptions to their portfolios.
Subscribers say they’re less likely to cancel now than they were in 2022
Consumers may be spending on subscriptions less cautiously than they were last year, when fears of a recession were more acute.
No sign of peak subscription: Consumers continue to grow their subscription portfolios
29% of subscribers say they hold more digital publication subscriptions than they did 12 months ago, while just 7% have fewer, according to new research.
Consumers say they would buy more subscriptions if canceling was easier
Two-thirds of U.S. consumers say they would be more likely to subscribe to digital publications if the process of canceling subscriptions was easier, according to new research conducted by Toolkits and National Research Group.