The Financial Times reorients its business around ‘global paying audience’
The new approach is designed to help grow direct audience revenue beyond its core journalism offerings and across its broader portfolio of products and services.
Best Buy partners with CNet to share content — and ad space
CNet content will be integrated on Best Buy’s site, in store and in apps in a bid to boost purchase intent.
What a TikTok ban would mean for news publishers, and why Best Buy’s deal with CNet makes sense
The Toolkits Show makes sense of the major themes and developments shaping the business of content.
LinkedIn allows publishers to bake pre-roll ads into organic video content
A new program called Sponsored Editorial Content lets publishers stitch pre-roll ads into their organic video content on the platform.
Tracking publishers’ relationships with generative AI companies
Toolkits’ database detailing which publishers are licensing their content to generative artificial intelligence companies and which are taking legal action.
News publishers hope for an election-driven subscription boost
An eventful year for news could help grow subscriber retention and revenue, even if it doesn’t drive spikes in new conversions.
Original reporting is table stakes for publishers in an AI world
Publishers are recognizing their futures hinge on the ability to uncover new information and contextualize and present it in ways that AI cannot.
Why content is becoming the cornerstone of companies’ internal communications
More companies are attempting to engage with employees the way they do external audiences.
15 generative AI tools for content marketers
The artificial intelligence tools creating the most buzz among brand publishing and content teams.
Salesforce’s ‘Netflix for Business’ is seeing success
Three years in, the company says it plans to double down on its video streaming destination.
A new upfront will pave the way for brands to get in on entertainment projects
For some brands, entertainment is the new advertising.