Guides
Practical knowledge from subscription publishing practitioners and experts.
Insights
Actionable analysis of crucial subscription publishing trends and developments.
Resources
Templates, samples and frameworks to accelerate subscription publishing products.
Latest Insights
Less is often more when it comes to subscriber benefits and features
Publishers can no longer overpromise and under-deliver with their products as subscribers demand greater value.
Who’s hiring in Subscription Publishing
New and noteworthy open roles and job vacancies in subscription publishing.
Value trumps price when evaluating subscription monetization tools
Focusing on price can result in publishers and creators adopting tools that may limit the long-term potential of their businesses.
News publishers diversify as demand for news subscriptions dwindles
Softening demand for news-focussed subscription products is driving publishers to broaden their content offerings.
Subscription publishers got a reality check in 2021
Some ongoing challenges for subscription publishers were underscored by a handful of key themes, trends and developments that shaped the year.
FTC click-to-cancel demands create headaches for some publishers
Publishers adding new subscription cancellation methods will need to tread carefully to manage the impact they could have on their businesses.
Publishers are reconsidering Google AMP
Publishers are weighing if the benefits of AMP outweigh the technical and logistical headaches of supporting it.
Retention discounts aren’t just about retaining revenue
Retention offers and “save rates” are about more than revenue. Keeping subscribers onboard can help drive publishers’ businesses in various ways.
How Substack has grown the market for subscriptions
Questions remain about its long-term prospects, but Substack and its writers have helped grow the market for subscription-funded content.
The Great Rebundling: Media companies are acqui-hiring independent newsletters and publications
Publishers are scooping up small subscription publications and newsletters written by prominent independent journalists and creators.
Why subscriber churn isn’t always bad
For healthy and growing subscription businesses, some level of subscriber churn should be expected and welcomed.
Product names can hinder subscription growth
Publishers might be selling their subscription products short by positioning them as “add-ons” or optional extras.
Paywalls could impact search traffic after Google update
Paywalls could negatively impact search rankings after Google’s page speed update.
Guides
Reducing passive subscriber churn
Tactics for mitigating passive subscriber churn and minimizing lost revenue from payment failures.
How to handle “sleeper” subscribers
What to do when subscribers aren’t actually using the products or services they’re paying for.
Addressing password sharing
Tactics for limiting password sharing activity and using it as a growth opportunity.
SEO strategies for paywalled content
Strategies and tactics to ensure optimal search performance for paywalled content.
Comparing server-side and client-side paywall technology
Each approach comes with advantages, drawbacks and unique considerations.
Onboarding subscribers
Implementing highly effective onboarding processes that help minimize churn and boost subscriber engagement, retention and revenue.
Subscriber retention
Strategies and tactics for boosting paying subscriber retention and mitigating churn.
Evaluating paywall technology providers
Identifying the optimal paywall technology for different subscription products and businesses.
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