Brand publishing is growing up, which will benefit the discipline in the long haul.
Effective brand publishing puts formats before distribution
Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.
Inside Carta’s brand publishing strategy
The fintech firm’s editorial director, Julie Ross Godar, outlines its approach to sourced reporting and “editor-controlled beats”
‘It is a long game’: Q&A with McKinsey Global Publishing’s Raju Narisetti
McKinsey Global Publishing uses content to externally reflect the company’s priorities.
This week in DEI: April 5
Condé Nast employees cite DEI concerns as driving factor behind unionization plans, and diversity at U.K. agencies improved in 2021.
The return of events presents an opportunity to go in-person
Brands have a timely opportunity to engage live audiences as events ramp up again.
Web3 is a content goldmine for brand publishers
Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.
Why brands should invest in publishing over publicity
Brands are reconsidering the role that one branch of PR, media relations, plays.
What brand publishers can learn from a16z’s Future
Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.
Brand publishing can boost employee engagement
Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.