A Milwaukee non-profit pledges to add 1600 diverse employees to the city’s creative workforce.
How publishing can help brands collect first-party data
Brand publishing can help companies collect valuable first-party data to fuel various parts of their marketing operations and practices.
Brand publishers are eyeing registration walls
The tactic can enable brands to forge closer relationships with audiences and help drive valuable data collection.
ASA rules that brand publishing isn’t advertising
The ASA attempts to delineate brand publishing from marketing, plus Coinbase’s new institute
Inside First Round Review’s brand publishing strategy
Editor Jessi Craig Shikman of First Round Review says she focuses on a blend of service-oriented and aspirational content.
Hubspot is pushing into video
Hubspot pushes further into video with a Hustle YouTube channel. Plus, new guidelines for how to write more inclusive content.
Highly effective formats for brand publishers
Mastering a handful of common and established content types and formats — and learning to use them effectively — can quickly help any content creator engage audiences more effectively.
Connecting content formats to distribution
Brand publishers should ensure formats are distributed appropriately so they have the best shot at growing and reaching the right audience.
The brand publishing shakeout
Brand publishing is growing up, which will benefit the discipline in the long haul.
Effective brand publishing puts formats before distribution
Content formats are not the same as distribution, and in order to be successful at creating valuable, engaging content and extracting the most value out of it, teams must nail one before the other.