McKinsey Global Publishing uses content to externally reflect the company’s priorities.
This week in DEI: April 5
Condé Nast employees cite DEI concerns as driving factor behind unionization plans, and diversity at U.K. agencies improved in 2021.
The return of events presents an opportunity to go in-person
Brands have a timely opportunity to engage live audiences as events ramp up again.
Web3 is a content goldmine for brand publishers
Brand publishers are well-placed to capitalize on the burgeoning interest in web3 and crypto.
Why brands should invest in publishing over publicity
Brands are reconsidering the role that one branch of PR, media relations, plays.
What brand publishers can learn from a16z’s Future
Az16’s Future publication is one example of how brand publishers can chart their own path and tap into their own networks.
Brand publishing can boost employee engagement
Employer content is hard to get right, but research shows that brands have a significant advantage when it comes to believability and trust.
This week: FanDuel and Boardroom’s partnership
FanDuel continues to push into media with a new partnership with Kevin Durant’s media company, Boardroom
Audience quality trumps scale for brand publishers
Large audiences for brand publishing initiatives are meaningless if they don’t include the right people.
This week: Binance invests in Forbes, Penn moves to own Barstool
Binance is making a $200 million investment in Forbes. It may be an attempt by the brand to use publishing to develop authority and credibility.